Happy holidays + new year! We’re rebroadcasting a favorite episode from the archives. Enjoy!
Jeansmith and co-founder of Raleigh Denim Workshop, Victor Lytvinenko, was born with tons of energy and curiosity. As he grew it led to playing soccer, building small engines, and digging deep into whatever was capturing his attention - woodworking, cooking, wine-making... until he found a sewing machine and became obsessed with making the perfect pair of jeans. Together with his now-wife Sarah Yarborough, they perfected the pants and went on to build a brand deeply committed to craftsmanship. Cult following ensued.
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