The centerpiece of today's episode is how to be the best advocate for animals and veganism in the age of social media. One of the most common questions I receive is about how to respond to people who make hostile or passive aggressive comments about veganism and animal protection on their Facebook (et. al) page. I share my philosophy about interacting on social media and offer some guidance for planting seeds online. I also share my experience sleeping in our 20th California county and discovering a new "plant-based" neighbor, and I answer some questions from awesome callers, including one about humane meat and meatless Mondays and one about choosing animal rights organizations to support.