Business Lunch

de Roland Frasier

Roland Frasier, Entrepreneur host of Business lunch

Episodios

Cryptocurrency, Sales are Back, and Wine

por Roland Frasier

Ryan and Roland talk about sales coming back after a lull, cryptocurrency, and wine. Wine? Sure, why not. 

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

 

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram

 

Do You Have a Number?

por Roland Frasier

Ryan and Roland talk about “their number”, do you have one? 

So what do insanely wealthy people buy that ordinary know nothing about? 

https://www.inc.com/quora/6-telltale-signs-youre-wealthier-than-you-think.html

 

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.lick here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram

The Spirit (And Cost) Of Entrepreneurship, With Joe Foster.

por Roland Frasier

Today Roland has the honor of talking to the co-founder of Reebok, Joe Foster (https://www.reebokthefounder.com/). Following his family heritage back to 1895, Joe's Grandfather, Joseph W. Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes.

In this conversation, Joe talks candidly about the need for passion and undivided attention when it comes to Entrepreneurship, and the toll it can take on your family and personal life.

If you sometimes feel that people around you are holding you back, you’ll be inspired by Joes’ experience.

Joe recently released his book, The Shoemaker, https://www.amazon.com/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1622238975&sr=8-1 which Roland highly recommends.

“There's only room for one love when your heart is fully invested in your passion”. Joe Foster.

If you're enjoying the show, be sure to hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. and you can also find us on these podcast platforms, https://linktr.ee/firecircle. For complete shownotes, visit our website at https://businesslunchpodcast.com/.

“I don't think you can go eight hours a day with something, whatever it is (with me, it's a company), you can't do that unless you're in love, unless you have a passion, because it doesn't give you back all that much at times, at times it gives you a lot of pain, a lot of heartaches.” Joe Foster.

Thank you for listening.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

How To Make Your Referral Rate Go Through The Roof, with Todd Herman

por Roland Frasier

Today we're re-sharing a snack-size episode that's been helping people ever since we first aired it in 2019! 

We went behind the scenes with Todd Herman, Tucker Max, and Roland Frasier to talk about a precise way to get quality referrals from the clients and contacts that love what you do. 

Todd Herman, Author of The Alter Ego Effect (https://alteregoeffect.com/) and Creator of The 90 Day Year (https://www.90dayyear.com/), describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker, and Roland as they talk about the power of this in business.

Thank you for listening.

You can also find this Podcast on these platforms, https://linktr.ee/firecircle. If you're enjoying the show, please hit subscribe on Apple Podcasts, https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2.

Contact & Follow Todd Herman

On Twitter, https://twitter.com/todd_herman

On YouTube, https://www.youtube.com/user/toddherman1

Contact & Follow Roland Frasier

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Did Your Sales Just Slump? Lunch With Roland Frasier and Ryan Deiss

por Roland Frasier

Today is the beginning of a new chapter for the Business Lunch Podcast, as we welcome our new co-host Ryan Deiss. If you’re a regular listener (or an entrepreneur in the marketing space), then you’ve heard of Ryan, and you know this is going to be fun!

So, hold on to your seats, they like to chat, and they like to chat fast! But before we dive in, make sure you hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2

Roland and Ryan discuss a significant slump in sales across all of their businesses this past week. A serious dip! So if you’ve noticed a halt in your sales, you’ll be sort of happy to hear that they did too. Ryan has a reassuring theory.

But you're also going to hear these seasoned Entrepreneurs discuss a slew of other subjects relevant to business leaders.

Thank you for joining us. You can find this Podcast on these platforms https://linktr.ee/firecircle, and head over to our Website, https://businesslunchpodcast.com/, for complete show notes.

So, Did Your Sales Just Slump?

Here at the beginning of Summer in 2021, the world finds itself in a unique spot. Much of the west is ‘opening up again,’ and depending on what industry you’re in, you may be feeling the hit right now that others felt last year.

“We’ve got stuff, as you said, that’s been consistently performing the same for 12 plus months, and then it just stopped. That doesn’t mean that like, that headline stopped working, or that offered doesn’t work. I would caution people to be careful about throwing a bunch of babies out with the bathwater”. Ryan Deiss

Listen for what to do (and what not to do), where Roland and Ryan see opportunities this summer, the businesses they project will ‘feel the sting’ this summer, and quick pivots to make now.

And There’s More,

Listen to Roland and Ryan talk about Equity. Should You Share It With Your Employees? And if not, what can you offer High-Value Employees Instead?

Plus, Ryan shares the recent drama that unfolded for him on Twitter, and the two of them banter about whether he was right or wrong...

Don't Miss

Toward the end, you'll hear them talk about some of fine wines they've been enjoying (e.g. the 1994 Araujo Eisele and the 2003 Cheval Blanc). And more!

Thank you for listening.

And remember, you can also find this Podcast on these platforms https://linktr.ee/firecircle  and head to our Website, https://businesslunchpodcast.com/, for complete show notes. 

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s business partners. Love this episode? Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode https://businesslunchpodcast.com/how-to-compete-when-there-is-nothing-new-under-the-sun-with-ryan-deiss/.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Contact and Follow Ryan Deiss

On Twitter, https://twitter.com/ryandeiss 

Through his Website, https://www.ryandeiss.com/

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Thank You To Our Partners

Conklin Media https://conklinmedia.com/

NewsletterPro https://newsletterpro.com/

Text the word Secrets to (208) 269-9111 for the free download.

Four (Free) Words That Could Change Everything, With Roland Frasier

por Roland Frasier

On this Memorial Day, we are re-sharing a simple and powerful episode from our host Roland Frasier. Listen if you need a breath of fresh air, or you want to be one.

We’re taking a break from Business Growth and Acquisitions to bring an important (and short!) message directly from Roland, the host of our show and the mentor/investor/entrepreneur that people refer to as “the smartest guy in the room.”

Whether you’re a high-flying entrepreneur with a legacy of success or a struggling business owner, you probably need to hear these words and say these words.

In This Snack-Size Episode,

Roland shares a simple but powerful encouragement that will change your perspective, increase your gratitude, create a lot of joy for others, and quite possibly, change your life.

What are the Four Words?

I’m proud of you.

“These words are free to say and easy to say, but how often do you say it to the people around you?  Unfortunately, we hold on to them like they are some scarce resource. It is a rare treasure, but fortunately, it’s available in limitless supply. We all need praise when we’ve done something well and have worked hard. Be free with your I’m proud of you’s”. Roland Frasier

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here, https://www.rolandfrasier.com/.

To dig in further with Roland, sign up on our website, https://businesslunchpodcast.com/, for our podcast newsletter, and hit subscribe/follow on https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200.

Contact & Follow Roland

On Instagram, https://www.instagram.com/rolandfrasier/

Through his website, https://www.rolandfrasier.com/

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram, https://www.instagram.com/bizlunchpodcast/

Rolands Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, visit https://businesslunchpodcast.com/epic./

The Myth Of Work-Life Balance? With Ryan Deiss

por Roland Frasier

As we launch into the summer months, we’re sharing an episode with Ryan Deiss https://www.ryandeiss.com/. If you’re an entrepreneur or even just an adult, this. Episode. Is. Going. To. Help. You.

Yes, emphasis intended.

How many books have you read, podcasts have you listened to, or conversations have you had about gaining, maintaining, or nailing down the elusive work-life balance? Is this a constant battle for you? If the answer is yes, you’re going to appreciate Ryan’s take on this. At first glance, it may seem like he’s throwing the concept out of the window. But as you listen to Justin Rondeau https://www.linkedin.com/in/jtrondeau/ interviewing him, you’ll see that he’s doing a pretty fantastic job at work-life balance.

“I love reading these books where they say, ‘map out every day, based on the minutes’, like what?? You can do that because you write books about doing that! I’ve had very honest conversations with lots of people, but I don’t know a single person that can really pull that off for an extended period because stuff happens”. Ryan Deiss

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s partners. 

Ryan will be popping up more frequently here on the Podcast, so make sure you hit Subscribe or Follow on Apple Podcasts here https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2.

The Myth Of Work-Life Balance

“To be clear, I don’t actually run 40 different companies. We’ve got talented people running stuff, but it is busy. I mean, in this world, if you’re an adult, you generally live two lives. You know, you have a work-life, and you have your personal life. And then we’re all told that we need to have this work-life balance. And I can tell you, I’ve got four kids, and I started really actively thinking about this and studying this when my wife got pregnant with kid number one (so for over a decade), and I’ve never been able to make it work.” Ryan Deiss 

A Better Way

“So what I’ve done is I’ve more adopted a mindset of Prioritize and accept that some balls are going to get dropped. Be okay with that. If you are a valuable human being, there will always be more demand for your time than you have time to give. So I think that’s the first big thing. It really starts with prioritization and the simultaneous acceptance that you can’t get it all done.”. Ryan Deiss.

Listen for why it's not enough to just prioritize, and why you have to understand the season of life you’re in.

“Prioritization is fractal. There’s prioritization at a macro level. So at the highest level, you have faith, family, friends, vocation, health, these kinds of big areas that different people are going to prioritize. Now, I think you’ve got to ask yourself, what’s the season of life that you’re in?” Ryan Deiss

Plus, Why being Intentional is more attainable than being balanced.

“I think that’s the big thing. If you’re intentional about it, and it’s your call, then you don’t have as much guilt.” Ryan Deiss.

And so much more. Head over to our website for full show notes, and Ryan Deiss’s Tips For An Intentional, ‘balanced’ life. https://businesslunchpodcast.com/.

TOP TAKEAWAY

The concept of “Balance” assumes that there’s some aspect of equality, a notion of equilibrium. Go ahead and set all those ideas aside. Forget balance. Instead, accept and adopt prioritization. Then say, based on the season of life that you’re in and what your values are (the things that really, really matter to you), what you’re going to prioritize.

Because at the end of the day, I’m one human being with the same 24 hours as everybody else. And the more in demand you are, the less you’re going to be able to check all those boxes off.” Ryan Deiss

Thank you for listening. You can also find this Podcast on these platforms https://linktr.ee/firecircle..

To dig in further with Roland and Ryan, hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact and Follow Ryan Deiss

On Twitter, https://twitter.com/ryandeiss

Through his website, https://www.ryandeiss.com/.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Acquisitions 101: Position Yourself As An Investor, With Roland Frasier

por Roland Frasier

If you're a regular listener, you've heard about Roland's EPIC program, and you've probably checked it out already at BusinessLunchPodcast.com/EPIC. Now, suppose you haven't heard about it. In that case, it's all about Ethical Profits In Times Of Crisis, and Roland lays out some of his no-money-out-of-pocket Acquisition strategies so that you can grow your business faster than you ever thought possible. 

But to benefit from any of that, there's something you need to do and something you need to get your head around. So listen today for this mindset shift and actionable step.

If you enjoy this episode, please take a minute to hit Follow or Subscribe on Apple Podcasts.

Something You Need To Understand 

Consider this. How can you be the thing that most companies want the most?

"What's the thing that most companies think they want? Money. They want the dollar bills. Right? So the way that we want you to position yourself - so that you will get attention from them is to position yourself as an investor." Roland Frasier.

What if you don't have any money?

No matter.

"You do not have to have cash to be an investor. Okay. The question I'm going to ask you is, are you willing with the companies that you approach to invest your time, your brainpower, your effort to do a deal? If you are, you're an investor." Roland Frasier.

Most Business owners think they want money. But they actually want what money can do for them, right? That might be to hire more employees, to get more equipment. It might be the ability to generate leads and customers by spending it on media. If you can help them with any of these things, then you're genuinely an Investor. If you can't help them with either cash or their needs, then you need to walk away. But if you can…

Here's Something You Need To Do.

Listen for Roland's take on this, and then go and add 'Investor' to every one of your social media profiles. But only if you can do it ethically.

More About EPIC

You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

A Giant Opportunity In Recessionary Times, With Roland Frasier

por Roland Frasier

In today’s episode, we’re sharing a section from the first session of Roland Frasier’s renowned Epic Challenge (You’re Welcome). So if you’re considering doing the Epic Challenge with Roland, or you want to hear what the buzz is about, this episode is perfect for you. 

Roland shares WHY there’s such an enormous opportunity right now in Buying and Selling Businesses, or as he puts it, flipping Businesses. 

Including, 

1. The market conditions causing multiples to be low (great time to buy).

“Most businesses sell for a multiple of either their profit or their revenue. And what happens is that the multiples that are used when you get into a recessionary time (like this) are lower. But historically every single time across every recession in history, (I believe there’s been 18 in the last 100 years in the United States), these multiples, they increase as the recessions pass”. Roland Frasier

2. The wave of Boomers retiring.

“In the USA, 50 million baby boomers, according to the Insurance Retirement Institute, will be retiring over the next ten years. Twelve million of those own businesses. As a matter of fact, 4.5 million businesses in the United States alone, worth over $10 trillion, are going to be transitioning over the next ten years.” Roland Frasier

3. The availability of cash for purchasing businesses.

“Should you decide that you want to get into this fun process of flipping companies (I flip companies like people flip houses, right?) There’s a lot of money that is sitting on the sidelines that’s available to buy companies that fit certain criteria”. Roland Frasier

For full show notes, head over to our website at  https://businesslunchpodcast.com/, and be sure to sign up there for our podcast newsletter while you are there.

What Is EPIC?

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Don't Rent Your Traffic: Own It, With Roland Frasier

por Roland Frasier

Today you get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down a core principle that he stands by in all of his businesses.

Don't build your business on someone else's property.

Don't build your business on someone else's platform.

Top Takeaway: Don't rent your traffic; own it.

"It's better to own, not rent your traffic whenever you can, because if you're renting traffic, you're paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you're renting it, you're always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it's better to just control it right from the start.". Roland Frasier.

How do you do that? 

Listen as Roland explains and breaks down lots of ideas for how to own your traffic sources and where to find them, using the acquisition strategies he teaches in the EPIC program. Head over to our Website for complete show notes, https://businesslunchpodcast.com/

What Is EPIC?

You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

How To Spend $5k and Make A Million, A Case Study With Adam Lyons.

por Roland Frasier

Roland talks today to his “Biggest Fan Boy,” Adam Lyons. You may know him as the Dating coach https://www.askthedatingcoach.com/home, but today we’re talking about something different because Roland has ‘completely changed the way Adam thinks about business.’ 

Today you’ll be inspired by Lyons’ confidence and enthusiasm as he tells a tale that beautifully demonstrates Roland’s acquisitions mindset at work. THEN you’ll hear some great Acquisition tips as Grant Teeple, Senior Partner at Teeple joins the conversation.

“I don’t know what impact this would have on you, but if you could acquire your competitors’ leads off of them and have them say ‘Thankyou’ afterward, just imagine what impact that would have on you.” Lyons.

What Is EPIC?

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen For,

  • The story of how Adam bought his son’s favorite (almost bankrupt) gaming business for $5000 and built it up to be a million-dollar company.

“To put this in perspective, I paid $5,000 (and by that, I mean, I paid $0 because I ended up paying for the business with the money from the stock that was in the store. So no money actually came out of my pocket at all). Now that business has bought me what will be a million-dollar asset within two to three years, and we’re up to $20k a month”. Adam Lyons.

And More

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Connect With Adam Lyons

On LinkedIn https://www.linkedin.com/in/adam-lyons-456055194/

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Publishing Is Not Dead, It’s Just Getting Started, With The Mikkelsen Twins

por Roland Frasier

Roland talks today to the Mikkelsen Twins about their company, PublishingLife.com, and the massive growth they’ve experienced since their launch in 2018. These young entrepreneurs are helping ordinary people quit the 9 to 5 and find freedom with Amazon Digital publishing.

“The best way to make money with Amazon right now in 2021 is not by selling physical products on Amazon. That breaks people’s minds much of the time because they didn’t know there was another way to monetize Amazon; they think it’s just an e-commerce platform. But we do it through the Avenue of self-publishing and more specifically, audiobooks.”

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Contact The Mikkelsen Brothers

Through their Website, https://publishinglife.com/

On YouTube, https://www.youtube.com/channel/UCG-mhrxX8teJvYb-kQ33D0Q

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up at https://businesslunchpodcast.com/ for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Roland’s Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Top Mergers and Acquisitions Trends In 2021, With Roland Frasier

por Roland Frasier

Are you interested in the hottest sectors to find M&A deals in 2021?

In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land.

“For sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.” Roland Frasier

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.

Dig In Further

To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Roland Frasier's Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website,  https://www.rolandfrasier.com/.

The Extra Step That Will Make You More Money, Every Time, With Roland Frasier

por Roland Frasier

Roland Frasier demonstrates how to get Everything out of Everything you do... 

Want to make sure you’re not leaving any money on the table? 

This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, “What else can I do”? What’s the opportunity within the opportunity?”.

Listen today if you’re interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to.

“When you are thinking about anything, you’re leaving a ton of money on the table (I promise you) if you don’t do this...Take your core action (Whatever the core thing is that you’re going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?” Roland Frasier.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 

More On Mindset

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts

The EPIC Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 

Contact & Follow Roland

On Facebook 

On Instagram

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Acquisition and Business Growth Insights, With Paul Lemberg

por Roland Frasier

Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? He’s our guest on the show today.

Who is Paul Lemberg?

Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Roland’s favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here.

“I found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobody’s life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuable”. Paul Lemberg.

Listen For,

  • The real issue in selling a business. 

If you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that you’re on.” Paul Lemberg.

  • The most important thing for most business owners (when selling their business).

So, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, they’re most concerned with whether their business will be taken care of.” Paul Lemberg.

  • Which business(es) should you focus on buying?

Invest in what you know, that’s it. If you understand the underlying business, you can make money as an investor. If you don’t understand the underlying business, you have no idea if that business is going to make money in the future or not.” Paul Lemberg.

  • Why it’s so critical to understand what the seller/owner wants and why they want it.

Plus,

  • Why nothing compares to Paid Traffic when it comes to building a business.

“Paid traffic is the only thing that you can actually scale. It’s the only thing that you can actually maintain control of from now until the end of time”. Lemberg.

Top Takeaway

“Anytime you hear yourself saying, but I’ve got this much invested… money that you’ve put in, time that you’ve put in, heartbreak that you’ve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says it’s time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.” Paul Lemberg

Contact & Follow Paul Lemberg

On his website.

On Twitter, @PaulLemberg

Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.

Contact & Follow Roland

On Facebook 

On Instagram

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Sign up on our home page for our podcast newsletter. 

Innovation Mindset For Business, Acquisitions, and Exits, With Roland Frasier

por Roland Frasier

In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think.  Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey.

“Optimization is a linear growth pattern, and innovation is exponential.” Roland Frasier

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Why You Need To Think More Creatively

“When you’re in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.” Roland Frasier

Where To Begin,

  1. Be careful how you are speaking to other people and the way you’re talking to yourself.
  2. Identify and define your assumptions.

“What are the assumptions that you have that you’re making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If you’re saying, is this assumption correct? Then you’re thinking beyond the assumption. You’re transcending that assumption.” Roland Frasier.

  1. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing.
  2. Use ‘First Principles Reasoning’. Elon Musk says -‘Boil things down to their fundamental truths and then reason up from there'.

Most of our life we reason by analogy, copying what other people do with only slight variations”. Roland Frasier. 

Listen for Roland’s examples drawn from experience, his mastermind members, and Elon Musk.

More From Roland Frasier

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite.

Contact & Follow Roland

On Facebook 

On Instagram

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Why Kamal Ravikant Invests In People, Not Spreadsheets.

por Roland Frasier

Kamal Ravikant is one of Roland Frasier’s dearest friends. He refers to him as “probably the best human being he knows.” He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He’s been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley, and spoken to audiences worldwide. 

But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, writing, and so much more…

This is an excellent episode in SO many ways, but you’ll especially like it if you want to know what to do when you don’t ‘know people,’ and you can’t get ‘in’ on insider networks.

“Never try to be the smart one when it comes to Investing. Because you’re not. You’re just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.” Kamal Ravikant

If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

Listen For,

• Kamal’s incredible story.

“As an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.”

• How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people.

• How Kamal’s Assesses Opportunities

Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity.

Kamal Ravikants’ Investing Insights

  • Kamal doesn’t invest in ideas. He invests in people.
  • What he looks for when investing in Startups and Founders
  • Why he always visits companies before investing in them
  • His advice for people who don’t know ‘people’ (and can’t get in on insider networks).
  • Flags and Flaws to look for in Startups 

And There’s More

Don’t skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships.

Find Kamal Ravikant

On Twitter

On his blog.

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

An Epic Challenge

Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier.

Follow Business Lunch Podcast

On Twitter

On YouTube

Affiliate Marketing Success, With Ray Sinlao

por Roland Frasier

Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions.

In today’s episode, we’re sharing some highlights of that conversation in a bite-size chunk. You can hear Roland’s full conversation with Ray Sinlao here.

What Is An Affiliate Network? 

An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. 

Listen Episode 258 For,

  • How to get started as an affiliate marketer.
  • The role of writing great copy.
  • The commission rates he looks for and when you can negotiate.
  • The seasonality of Ad Costs and when you sometimes need to kill a campaign.
  • How he pays his team and structures compensation.
  • The importance of reading data and the power of ruthlessly cutting underperforming campaigns.
  • The beautiful video campaign that didn’t convert.

Click to find us on Apple Podcasts and other podcast players. 

Contact & Follow Ray Sinlao

Through his Website

On Facebook 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Buy Someone Else's Business...For Zero Cash Out Of Pocket!

Roland will teach you how he does it, here.

Follow Business Lunch Podcast

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

How To Build Wealth AND Income, With Roland Frasier (Part 2)

por Roland Frasier

Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT. 

Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term.

“A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier.

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

5 Proven Strategies For Building Long-Term Wealth.

1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate.

“Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier

2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive.

“You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier

3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found. 

4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win.

*Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.

5) Trend-Based Investing In Private Companies That Have Momentum.

Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating.

Also, take note of what he conspicuously does not invest in for the long-term and why.

“Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier

The Long And The Short Of It.

To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets. 

And There’s More.

In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This content is going to unlock tons of ideas for you. 

“If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Your ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever.” – Roland Frasier

Owned Media Is Superior.

The other media types are controlled by third parties whose agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your media.

“The best time to grow your media is years ago, and the second-best time is now”. – Roland Frasier

If you want to skip all the effort and hassle of building your own media and avoid relying on third-party media, consider buying it from someone else! Acquire other people’s media (“OPM”).

  • Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers.
  • How about a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers.
  • Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers.
  • Do you wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates.

More From Roland Frasier

To dig in further with Roland, sign up on our home page for our podcast newsletter. If you want to binge another episode right now from Roland, this one is a favorite. But to really get to know Roland, we recommend you take one of his superb courses. Check out the next Epic Challenge!

Contact & Follow Roland

On Facebook 

On Instagram

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Ryan Deiss On Keeping Your Brand Human (As You Scale) Part 2.

por Roland Frasier

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 

In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y.

“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

This episode is for you if you want to make your brand more interesting and likable.

The (Simplified) Character Diamond (For Business Branding).

Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss.

• Ask yourself, what is your North Star? Your brands’ mutant power?  

• Then, what is your ‘Counter Star’? What is the external conflict that provides interest?

Today In Part 2, Listen For,

• Digital Marketer’s Character Diamond.

• The ‘East West’ Quadrants of The Character Diamond:

“These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss. 

(East) What is your non-negotiable? What is that for your brand?

‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss.

Ryan shares examples, including the non-negotiable for Digital Marketer, which is:

‘It must be step by step and proven. No theory.

(West) What is your quirk, your mask, your flaw? You’re not-so-secret sin?

This is what creates a sense of humanity. It makes your brand LIKE-ABLE.

“We like brands when we know that they screw up just like us”. Ryan Deiss.

Get Started Building Your Brand’s Character Diamond:

Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company.

“This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss.

Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters.

Step 3: Take note of the characters. The characters are the important piece.

Thank You For Listening. 

Step 4: Group the characters based on character traits and general themes.

You can also find this podcast on these platforms here

Find Ryan Deiss

On Twitter 

Visit Scalable.co 

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier.

Follow Business Lunch Podcast

On Twitter

On YouTube

How To Build Wealth AND Income, With Roland Frasier (Part 1)

por Roland Frasier

Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them). 

Are you building your income or building your wealth?

Which receives most of your efforts?

The rare few focus on creating income for the short term and wealth for the long term.

In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week. 

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Episode 255, The Long and The Short Of It

Most people either,

  1. Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term.
  2. Focus on building wealth in the long term, and they don’t think about building income for the short term.

“When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier

Listen Today For,

  • The insidious trap that high-income earners fall into.
  • The scenario that the asset-rich find themselves in all too often.

“I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier

First, Let’s Look At Income.

How To Quickly Add $10,000 To Your Income.

“If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier

  • Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage.
  • Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income.
  • Small Events
  • Tollgate Deals
  • Masterminds

Roland Frasier Shares His

1). Affiliate Marketing Playbook

Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here)

2) Mastermind Strategy

3) Formula For Small Events (How To Get Started).

Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts

Roland’s EPIC Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. It’s been an absolute hit and could help you too. If you’re interested in finding out more about it, click here.

Referenced In This Episode

Pete Vargus, Advance Your Reach 

Contact & Follow Roland

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Ryan Deiss On How To Keep Your Brand Human (As You Scale) Part 1.

por Roland Frasier

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 

In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company. 

This episode comes with a disclaimer. 

When is this subject dangerous?

“Branding and character diamonds, in particular, are an essential subject once you’re making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call ‘organizing the file drawers’. Ryan Deiss

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

“The Ultimate Hack, The Ultimate Shortcut.”

“If you think about the brands that are most loved, they don’t need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?” Ryan Deiss

  • How to scale your business if you’re the face of the brand.
  • How do you transition from a personal brand to a corporate brand?

“If you’re not the face of your business, you have to be really, really careful that you don’t become boring and inhuman”. Ryan Deiss

The answer? Transfer the most desirable and interesting character traits of the founder onto the brand.

Plus,

  • Where many brands go sideways.
  • The real reason you’re winning if you’re competing.

The (Simplified) Character Diamond (For Business Branding).

“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.

Step 1. What is your North Star? Your brands’ mutant power?  

Step 2. What is your ‘Counter Star’? What is the external conflict, that provides interest?

“Think about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether you’re willing to admit it or not”. Ryan Deiss

Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops.

Thank You For Listening. 

Find us on these platforms here

More Episode From Ryan Deiss

Four Different Entrepreneur Types

The Million Dollar Napkin

Find Ryan Deiss

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Visit Scalable.co 

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Marcus Lemonis on The Profit, Product, Process, and People.

por Roland Frasier

This is your seat at the table, with. Marcus Lemonis. A Lebanese-born American businessman, television personality, philanthropist, and also a politician! You’ve probably seen him on the hit TV series, ‘The Profit’. So, if you're looking for insight and encouragement on your entrepreneurial journey, you've come to the right place. This episode with Roland Frasier will deliver just that.

Lemonis shares his thoughts on post-2020 business, partnerships, working with investors, and more.

“If you’re not capable of thinking differently about people, you probably shouldn’t be a business leader” – Marcus Lemonis.

Did You Know

March is a 'Power month' for Business Lunch With Roland Frasier. Why? Because we're celebrating 250 episodes and a whole ton of downloads! So, make sure you go back and listen to our  'power episodes' with business Titans Sir Richard Branson, Arnold Schwarzenegger, and Sara Blakely.

“Don’t try to tell a fictional story about yourself to other people. Instead, be your true self, and convey that to others”. Lemonis.

Marcus Lemonis's Advice For Working With Investors And Partners

  • If you’re going to partner with someone, make sure they bring capital, expertise, or contacts. Lemonis considers money to be the least important.
  • Never do a 50/50 Deal.

“Either be the minority holder because you trust the other person to take the lead and believe in them, or be the majority holder who drives the business.” Lemonis 

The Three P’s To Evaluate In A Business

(And why this universal framework helps Entrepreneurs)

  1. Product: You want a real-time, relevant product that adapts and changes. It needs to be driven by the market and not your emotion.
  2. Process (How you develop the idea, test it, deliver it to customers, and continue to improve on it).
  3. People: It’s important to remember that people work with you, not for you. Collaborative and thoughtful as a leader.

Plus, Listen For

  • Why he is attracted to ‘Turnarounds’ and businesses that are ‘broken’.
  • When to walk away and cut your losses (and why he sticks with people longer).
  • Why he’s sometimes nicknamed ‘the Mayor’

“You can change the world more as a business leader than you can as a politician” – Marcus Lemonis.

  • The fastest way to lose a client or potential acquirer of your business.
  • What to expect (and accept) if you choose to work with family and friends.
  • Why you must have gender and racial diversity in your business (and it’s not just to be politely correct).

And more! Thank you for listening on Apple Podcasts.

You can also find us on these platforms here

Enter Our Apple Giveaway

We're celebrating our listeners as we pass the 250-Episode mark. Enter To Win

Follow Marcus Lemonis

On Twitter

Visit MarcusLemonis.com

Who Is Roland Frasier

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here

On Facebook 

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Through his Website 

Follow Business Lunch Podcast

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Strategies and Secrets From Sara Blakely, Billionaire Founder of Spanx

por Roland Frasier

Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).

Two years ago, we aired part of Roland Frasier's conversation with Sara Blakely. You can hear that here. Today, we're sharing some of the conversation that we held back: More questions that we think Entrepreneurs (and our business-minded listeners) will want to hear. Whether you're growing a successful business, dreaming up ideas, or struggling to navigate challenging times, this episode will encourage you on your Entrepreneurial journey. 

 "What he was doing was just reframing our definition of failure...The only failure for me is not trying" – Sara Blakely.

Listen For How Sara Blakely -

• Stays Motivated (and who inspired her to break through the ceiling)?

• Wrote a profound (and very specific) goal in her journal two years before she had her billion-dollar idea.

• Continues to get great ideas (by making her 5-minute commute last an hour).

"I think a lot of my next inventions and ideas in the car" – Sara Blakely.

Plus, Sara Answers...

1. How Spanx's customer acquisition channel has changed over the years.

2. Her strategy for maximizing customer lifetime value.

3. How she expanded Internationally.

4. Which Book has she gifted the most.

5. Does she ever take time off and recharge?

Today's Top Takeaway

What you don't know (in business) can turn out to be your biggest asset.

Did You Know?  

March is an extra special month for the podcast. We've also lined up the release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, Marcus Lemonis, and a special International Women's Day episode too.

Subscribe/Follow us on ApplePodcasts, so you don't miss it! 

And don't forget to enter to win our Apple Giveaway! Here's that link.

You can also find us on these platforms here.  

Follow Sara Blakely

On Instagram

Check out The Spanx Foundation

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Your Seat At The Table With Sara Blakely (trailer.)

por Roland Frasier

Coming on monday!

Sara Blakely.

Listen For:

•What Sara's father taught her that set her up for success.
•How she doubled down on her superpower as a salesperson, by learning from specific motivational speakers.
•How she decided what products to work on and what she does to come up with her best ideas.

 

Follow us on Apple Podcasts so you don't miss these special episodes, and enter to win our Apple Giveaway here.

 

Your Seat At The Table With Arnold Schwarzenegger.

por Roland Frasier

At a special Live edition of Business Lunch with Roland Frasier, we had the honor of talking with Governor Arnold Schwarzenegger.

His official bio is Austrian American actor, businessman, retired professional bodybuilder, and former politician who served as the 38th governor of California from 2003 to 2011. You may know him as The Terminator.

However you know him, Arnold has so much to offer to anyone looking to realize their dreams and goals.

“The tradition is to work your way up. But I think that sometimes, you know, it’s not necessarily”. Arnold Schwarzenegger.

Is Arnold Schwarzenegger A Self-Made Man?

As he explains in this episode, Arnold doesn't like being referred to as a self-made man. He recognizes that he got to where he is today and accomplished what he has, with a lot of help along the way. 

“So you need a lot of help to get where you want to and to accomplish your goals. And you have to recognize that and always thank everybody.” Schwarzenegger.

Arnolds 6 Principles To Live By

1. Have a Great vision, think Big.

“I didn’t just want to win the Mr. Universe title. I wanted to be the greatest bodybuilder of all time.” Schwarzenegger.

2. Break the Rules.

3. Don’t be afraid to fail.

“Losing is staying down. But failing something… you’re not a failure.” Schwarzenegger.

4. Don’t listen to the naysayers.

I never listened to the naysayers. And I think this is one of the main things, the rules to success, is don’t listen to those people. They’re stressed, or there’s jealousy going on, or they’re giving you advice based on their little bird brains.” Schwarzenegger.

5. Work your ass off.

“The more you are tenacious, the more you force your way and force and force and force. The more you go through painful periods, the further you can go.” Schwarzenegger.

6. When you’ve made it, give back.

To read more about the issues Arnold cares deeply about, check out http://schwarzenegger.com/issues/.

Plus, Listen For 

• Arnolds Goal Setting Process

“And this is exactly what happens to people in life. They drift around because they don’t have a specific goal”. Schwarzenegger.

• The opposition he overcame along the way.

“They hated it. They said, ‘This is stupid. Why are you struggling so much?” Arnold Schwarzenegger.

• The most significant opportunity that he chose to turn down (and why he made that decision).

• How he became a millionaire, even before he got into movies.

“Whenever you want to accomplish anything great, you have to overcome a lot of obstacles…but if you have a big vision, then nothing is too difficult.” Arnold Schwarzenegger.

• His current goals and inspirations.

And more! Thank you for listening.

Did You Know? 

March 2021 is an extra special month for the podcast, including the first release of Roland’s interview with Sir Richard Branson, Sara Blakely, and Marcus Lemonis. Please be sure to follow us on Apple Podcasts, so you don’t miss it! 

Plus, we’re celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. 

Enter To Win 

You can also find us on these platforms here

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here

Follow Roland Frasier

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Through his Website 

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Your Seat At The Table With Richard Branson.

por Roland Frasier

You’ve heard of Richard Branson. If you’re an entrepreneur, you are a fan of this "Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality". Before our world was hit with this Pandemic, our host Roland Frasier, managed to maneuver a deal that led to this conversation with the founder of Virgin at Traffic and Conversion Summit.

On Our 250th Episode,

You’ll hear what they talked about, the advice Richard gives to Entrepreneurs like you, and the mindset that precedes his world-changing success. Roland Frasier’s business partner, Ryan Deiss, sets the stage.

“Richard Branson, if you don’t know, is the entrepreneur’s entrepreneur, the marketer’s marketer. This guy was doing crazy outlandish things before doing crazy outlandish things was cool”. Ryan Deiss

What To Think About When Building Your Brand.

First of all, you’re only as good as your own reputation: your personal reputation and the reputation of your brand. So you’ve got to zealously protect your reputation and not get tempted to do anything that you could feel uncomfortable reading about the next morning in the newspapers”. Richard Branson.

Plus, In This Episode

Roland asks Branson some of his favorite questions, the themes our listeners expect on Business Lunch Podcast.

1) What motivates and drives Branson to do the things he does?

We didn’t have the internet to promote our companies in those days. So we needed to use ourselves to get out there and get the companies on the map. And I think these adventures gave us a much more sort of ‘sexy’ image or something that people should identify”. Branson

2)  How does he find great people to work for his Virgin companies?

“We get a big blank sheet of paper, and we think, right, how can we make this company different and far more appealing than any other company that’s gone before us”. Branson

3) What makes a good partnership?

“Partnerships in business can be equally magical. You’ve got to give and take and sometimes be, you know, overly generous toward your partner to make sure that it works.” Branson

4) Which Industry is Richard excited about now, and how is he expanding?

“I gave up waiting to be taken to Space by NASA or by the Russians or by the Chinese and realized that they just were not interested in taking us to Space. So I traveled the world, looking for a genius engineer, and we started building up a Space company”. Richard Branson

Be Inspired By Richard Branson's Philanthropic Philosophies.

“When you’re a small business, you’ve got to first look after yourself, make sure you keep healthy. Once you know that you’ve got yourself well, look after your employees and the people around you, then maybe your local village, then maybe your local city. Look at what things you can do to help. Then, maybe your country. And then when you become a global brand like Virgin, you’ve got to look at the global issues and see how you can help. And I think if, if we can get every company to do that, most of the problems with this world, I think, can be solved.” Richard Branson.

And more!

Did You Know? 

March 2021 is an extra special month for the podcast, including the first release of Roland’s interview with Sir Richard Branson, Arnold Schwarzenegger, Sara Blakely, and Marcus Lemonis. Please be sure to follow us on Apple Podcasts, so you don’t miss it! 

Enter To Win 

We’re celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway.

Thank you for listening on Apple Podcasts.

You can also find us on these platforms here

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here

Follow Roland Frasier

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Can You Really Do Anything? Challenging The Impossible, With Roland Frasier

por Roland Frasier

“Labeling Something As Impossible Is Easy. It Doesn’t Require You To Try…”

If you’ve ever felt like what you want to do might be impossible, or that it will take too long, or that “no-one has done it before, so it’s probably a pipe dream”… this episode is for you. You can challenge the impossible.

With so many new listeners joining us on the show, we want to make sure you’re hearing directly from our host for ’a minute’. Who is this guy who gets in rooms with Business Titans and deals with an extraordinary number of entrepreneurs? He’s often described as ‘the smartest guy in the room’ and today instead of an interview, Roland shares some big questions and historical evidence, that will inspire you to BELIEVE! 

A Mindset For Success.

It’s one thing to be impressed by someone’s entrepreneurial endeavors and glean takeaways and tips. It’s another thing to think how the highly-successful think. You need to adopt the same mindset that all successful men and women share. And this episode will help you do that.

Ultra-high achievers align themselves and their dreams to opportunities that match their talent, skills, and resources, at times at which those opportunities present themselves. They increase the breadth of what’s possible for them by sculpting their own possibility vision, with the chisel of data and opportunity.” Roland Frasier.

Roland Challenges The 'Impossible'.

  1. Legally mandated impossibilities.
  2. Physical impossibilities.
  3. Perceptual impossibilities.
  4. Fiscal Impossibilities.
  5. Societal Impossibilities.

“Tens of thousands of bold and persistent entrepreneurs before you have stared down doubt, pushed past legal impossibilities, overcome physical impossibilities, dreamt impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities.” Roland Frasier

How To Challenge The Impossible In Your Business.

Can you do as billionaire Peter Theil suggests and achieve your 10-year goals in 6 months in Business? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach? 

Throughout history, we have seen the limits of the possible expanded again and again.

“If these amazing (formerly assumed impossible) things could be invented, and these formerly thought unachievable human feats could be done, then surely you can hit your 10-year business goals in 6 months? Or accomplish in 1 year what most would take 3 or 5 years to accomplish?” Roland Frasier

Spoiler Alert

“Massive rapid hyper-growth is indeed very possible”. Roland Frasier

A Five-Step Plan To Achieve Anything.

Step 1 Find the Fire.

Step 2 Conceive and Believe. Your subconscious will not allow you to achieve something that it hasn’t seen as possible at first. Challenge the Impossible.

Step 3 Practice Adaptive versus Non-adaptive possibility (otherwise, you’ll have trouble seeing it as possible and accomplishing step 2)

Step 4 Apply data-informed resource opportunity alignment.

Step 5 Pursue, persist, and persevere.

“The truth is that there are very few things that are truly impossible. I believe in you. Now you go make the change, and be the change”. Roland Frasier

Did You Know?  

March 2021 is an extra special month for the podcast, including the first release of Roland’s interview with Sir Richard Branson. Please be sure to follow us on Apple Podcasts, so you don’t miss it! Plus, we’re celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. Enter to win here.

You can also find us on these platforms here

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Follow Roland Frasier

On Facebook 

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Through his Website 

Follow Business Lunch Podcast

On Twitter

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3 Ways To Win (Today).

por Roland Frasier

We're celebrating,

250 episodes, 1.5 million downloads, and the podcast community of Entrepreneurs that makes doing this so fun (that's you)! Thank you for all your support and for tuning in, week after week. We appreciate it!

3 Ways To Win (Today).

1. An Easy Networking Strategy.

Share an episode of this podcast. It may sound basic, but take a minute and consider - which episode(s) are most relevant and would be most helpful to entrepreneurs in your life? Pick your favorite episode (for them), send them the Apple Podcasts link, and tell them why you thought of them. Then repeat, with every entrepreneur you know. They will thank you. 

2. Listen To A Power Episode Of Business Lunch With Roland Frasier

We pride ourselves on great content, but we have gone the extra mile this month. As you'll hear in this episode, we've got Four Business Titans on the show this month: Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis. 

Follow us on Apple Podcasts so you get them when they drop. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2

3. Enter To Win One Of These Apple Prizes

If want to win a pair of AirPod Pros, AirPod Max Headphones, an iPad Air, or the iPhone 12 Mini, make sure you enter our giveaway for Entrepreneurs here.  It's a WIN-WIN.

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Also Mentioned In This Episode

Get a free book from our partners at Conversion Fanatics.

 

This Is Your Seat At The Table (With Four Business Titans)!

por Roland Frasier

We're celebrating 250 episodes, 1.5 million downloads and the podcast community of Entrepreneurs that makes doing this so fun (that's you)!

Introducing four Power Episodes with Business Titans Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis.

Follow us on Apple Podcasts so you don't miss these special episodes, and enter to win our Apple Giveaway here.

 

Feel Amazing And Build A Bullet Proof Business, With Dave Asprey

por Roland Frasier

If you’re listening to this podcast, the odds are that you’re probably a bit of a crazy entrepreneur, which means you’ll do ten things when you really should only do two.” Dave Asprey.

Dave Asprey is the American entrepreneur that founded Bulletproof Nutrition Inc. He has written five books, and Men’s Health described him as a “lifestyle guru.” 

In this episode, Dave Asprey talks about more than just How To Hack Your Biology. We’re giving you the full conversation so that you can hear Dave’s advice on business, managing your entrepreneurial role, leading a team, finding confidence when you don’t have credentials, and more! It’s packed with excellent takeaways, so be sure to share this episode with the smartest of your friends.

Did You Know?

We’ve surpassed 1.5 million downloads, and we’re going to cross the 250-episode mark this month, so we’re giving the show a boost and our listeners some love. Be sure to enter our giveaway because we have an incredible line-up of Apple prizes.

Plus, make sure you HIT subscribe on ApplePodcasts because we are finally airing our special episodes with Sir Richard Branson, Arnold Schwarzenegger, and Marcus Lemonis this month.

You can also find us on these platforms here.

Listen To This Episode For,

• Why he regrets going International too soon.

• His thoughts on Branding.

So you’ve got to build something that works really well. If you don’t get your product dialed in and you try and build a good brand around a bad product, you’re a scammer.” Asprey

• Advice on building a company on a shoestring budget.

If you get a company that’s full of enthusiastic people who haven’t navigated these waters before, they’ll get there. But there might be some bodies along the way. But if you have a guide on the Safari who kind of knows where the potholes are, you might get there more intact and then spend less money. So it’s a question of capital efficiency.” Asprey. 

How To Not ‘Break The Team’.

  • Why it’s your ethical responsibility to ‘hack’ your employees.
  • The rewards of investing in your team and their personal development.

If you are not sending them out for a leadership training, or management training, where they can become both better at the business, but also better as human beings, you’re actually not getting a very good return on the investment that you make in your people. So I consider that to be part of being a good company.” Asprey.

  • What to look for when picking your board of directors.
  • Management mistakes to avoid.
  • How to spot people that will help you scale.

“These are people who will share their jobs, the people who are secure in who they are and secure in what they do. Those are your people. And those are the ones who will help you scale and scale and scale”. Asprey.

  • Why over-titling creates pain.

“Do you know how many sub-million dollar companies with four employees need three C-level officers? Zero. Hire directors because it’s a lot less painful.” Asprey.

Plus, Hacking Your Biology 101

Dave has spent more than $1M on personal health experiments. Along the way, he tried everything himself, obsessively focused on discovering: What are the simplest things you can do to be better at everything? Listen for Dave’s innovative strategies for improving sleep, diet, and mental health.

If you’re not doing any of that personal development stuff, you’re hiding from yourself, and you won’t grow yourself. And if you don’t grow yourself, you won’t grow your company.” Asprey.

Today’s Top Takeaways

  1. If you’re not doing any personal development work, you’re hiding from yourself, and you won’t grow yourself. And if you don’t grow yourself, you won’t grow your company.
  2. The most important thing for increasing the Lifetime Value of your Customer is to have a really big mission that you’re really public about and a brand that has integrity and authenticity built-in. When you do that, people want to be a part of the mission.

Follow and Find Dave Asprey

On Twitter.

On his website.

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Also Mentioned In This Episode

Get a free book from our partners at Conversion Fanatics.

Follow Business Lunch Podcast

On Twitter

On YouTube

Entrepreneurial Wisdom From World-Changing Women

por Roland Frasier

We've put together a montage of WISDOM from some of the superb female entrepreneurs we've had on the podcast.

Our lineup includes Rachel Pedersen, Danette May, JJ Virgin, Pam Jordan, Marisa Murgatroyd, Allison Maslan, Lisa Sasevich, Rachel Tipograph, Yifat Cohen, Sara Blakely, and Kara Goldin.

Share this show to celebrate women in business in 2021.

Did You Know?  

March is an extra special month for the podcast. We've lined up the first release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, and Sara Blakely.

Subscribe/Follow us on ApplePodcasts, so you don't miss it!

And don’t forget to enter to win our Apple Giveaway! Here's that link.

Rachel Pedersen

CEO / Entrepreneur / 'Queen of Social Media'. This Minnesota mother of three runs two successful businesses. Roland and Rachel discuss partnerships, pressure, and her "favorite lessons" learned:

Episode 116: Rachel Pedersen On Social Media Strategies, Getting Attention & Withstanding The Pressure.

If you want to rise to big things, you have to be comfortable with the other side of it. The shadow of it”. Rachel Pedersen.

Danette May

Founder of Mindful Health and The Rise movement. She's a world-renowned motivational speaker, #1 best-selling author, and former celebrity fitness trainer. Roland and Danette talked about her journey to an 8-Figure business.

Episode 90: Danette May on Soul-Writing Her Way To An 8-Figure Business

As an entrepreneur, we can always be looking to that mountain. We’re like climbers, we just go, go, go because we see a destination. But can notice every single thing on each step that we're taking? Ask, Am I really enjoying this journey? Because it's a freaking Epic ride right now!” Danette May.

JJ Virgin

Celebrity nutritionist and hugely successful entrepreneur. Roland and JJ discuss how she overcame many obstacles to build her multimillion-dollar nutrition empire.

Episode 1: An Entrepreneurs Tale, With JJ Virgin.

Pam Jordan

Founder of the Pivot Business Group, and known to many as 'The Profit Finder.' Pam's firm offers executive-level financial services. They walk with companies through growth AND hard times, helping them find more profit. In this episode, she talks with Roland about helping your company no matter what stage you're at.

Episode 84: How To Have a CFO or Think Like a CFO – When You Can't Afford A CFO, with Pam Jordan

Marisa Murgatroyd

Marisa Murgatroyd turns everyday entrepreneurs into online superheroes! – So that they can change the world from their living room. She provides branding solutions to 6, 7, and 8 figure entrepreneurs, and has built her online company, LiveYour Message, from zero to 1.5 million.

Episode 96 about 'How To Design A Thief-Proof, Customer-Obsessed, Unstoppable Online program.

“I think that people really want high touch, customized experiences…People are not going to be spending top dollar for content they could just rip off the web.” Marisa Murgatroyd

Allison Maslan

After running and selling ten companies, lifelong entrepreneur and author, Allison Maslan, began coaching businesses and helping them scale. In this episode, she tells her story while Roland draws out some great takeaways for entrepreneurs.

Episode 60: How to Scale And Step Out Of The Passion Business You've Built.

Lisa Sasevich

Founder and CEO of The Invisible Close™, an Inc. 500 company that has helped 15,000 students in more than 134 countries. Roland and Lisa talk about her success, her past, and her passion on Episode 151: 

How To Turn Your Knowledge Into Profit & Make Irresistible Offers With Lisa Sasevich.

“Don't change your act, change your audience”. Lisa Sasevich.

Rachel Tipograph

CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Rachel's clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more.

Episode 128, Rachel Tipograph On E-Commerce, Bold Moves And The Genesis Of A Big Idea.

“So my thesis in marketing is that to change people's perceptions or behavior, you have to change the environment. So immediately when I started working at Gap, I said I'm not sending anyone to a Gap store. We got to bring the Gap store to them.” Rachel Tipograph

Yifat Cohen

Engagement maven, international speaker, and influencer/marketer. Yifat talks in this episode about how she is anti-social media, insisting that impressions, likes, and shares don't pay rent. "But conversions, shares, and interactions that move people to fall in love with your business do." So if you're curious how she's getting 73% conversion rates, listen to: 

Episode 142: How To Build Trust, Loyalty, and An Audience On Any Platform, with Yifat Cohen.

Sara Blakely

Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).

Hit subscribe on Apple podcasts so you can hear this episode 250 when it drops.

Kara Goldin

Entrepreneur Kara Goldin describes Hint Water as a Fifteen-year-old startup, but Hint is highly profitable and seeing crazy growth even amid the Pandemic. In this episode, she and Roland Frasier talk shop, and she shares some of her story and her insights for entrepreneurs. 

Episode 159, Why Coke And Pepsi Will Never Put Kara Goldin Out Of Business.

“I think, as Entrepreneurs, we can lead an industry, not just lead the consumer… there’s room for all of us, and if I can not only help consumers to find the right things but also lead companies to do the right thing, that’s massive.” Kara Godin.

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Your Seat At The Table With Robert Cialdini: The Godfather of Influence (and Pre-suasion).

por Roland Frasier

We’ve hit around 1.5 million downloads, and we’re going to cross the 250 episode mark this month, so we are giving the show a boost and our listeners some love. Be sure you’ve entered to win our giveaway because we have an incredible line-up of Apple prizes. 

But if nothing else, HIT subscribe on ApplePodcasts because we are finally airing our special episodes with Sir Richard Branson, Sara Blakely, Arnold Schwarzenegger, Marcus Lemonis, AND the founder of Reebok. We don't want you to miss a thing.

Do you consider yourself an Influential person?

Your friends will thank you if you share one of these episodes with them.

TODAY, we kick off our Power month with the man the myth, known internationally as the Godfather of Influence; THE Dr. Robert Cialidini! Roland asks some great questions to help you apply the profound insights that Cialdini has to offer.

The book had more impact than I could have sensibly imagined when I wrote it, and it’s been around for a long time in consciousness”. Cialdini

Listen today for,

  • Examples of Pre-Suasion in an online, digital context.
  • When it would be unethical to use these powerful tactics. 
  • The one kind of Ad that you can show a prospect without them experiencing wear-out effects.
  • What NOT to do when delivering a customer satisfaction survey.
  • Why he waited 30 years to write a sequel to Influence.
  • Where to ask a woman for her phone number - and what you need to be carrying to increase your chances with her.

And more!

Today’s Top Takeaways

  1. Pre-Suasion is about what to put into the moment before you send your message that will make people sympathetic to it before they encounter it.
  2. To get a desire to change, you don’t have to alter a person’s belief; you just have to alter what’s prominent in their minds at the point of decision.
  3. Nothing is as important as you think it is while you are thinking about it. If we can get people to think about a particular concept or feature or strength or differentiator we have for them, it becomes more important.

Cialdini’s Books

Pre-Suasion.

Influence.

Find Cialdini here.

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Also Mentioned In This Episode

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The Business Concept That Most Entrepreneurs Miss, (Roland In The Hot Seat Pt. 5).

por Roland Frasier

Get ready for the fastest, most mind-blowing, business-changing episode you may ever hear. This episode is for you if you want to,

  • Bolster your business, 
  • Expand your reach 
  • Increase your margins
  • Protect against your competitors.
  • Innovate.

Spoiler Alert

"Growth by acquisition is so overlooked." Roland Frasier.

Top Takeaways

  1. If you want to double the size of your company, buy a company that's just like your company with the same number of customers, and you have instantly doubled your company. 
  2. If you want more leads, buy the entity that has already aggregated your ideal customer profile's attention and eyeballs.
  3. If you want more margin, vertically integrate and buy the suppliers and distributors above and beyond you in the value chain. 
  4. If you want to innovate, acquire intellectual property. 

Of course, Roland makes it sound so easy and so simple, but if you hit subscribe, you'll hear more from Roland on this subject, plus some of the 219 ways that Roland likes to do this with no money out of his pocket.

Did You Know? 

We're planning an extra special month for the podcast, including the first release of my interview with Sir Richard Branson. Subscribe to the podcast, so you don't miss it! Plus, we'll enter you to win a pair of Apple Airpods, which is fun too. Here's that link.

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland here.

Thanks for listening.

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How To Grow In A Shrinking Industry, With Jeff Charlton

por Roland Frasier

On Business Lunch With Roland Frasier Podcast, we talk a lot about Acquisitions. Not only Is this subject one of Roland’s superpowers, but it’s arguably the fastest way to build wealth. Today’s episode demonstrates that perspective, with a conversation between Roland Frasier and Jeff Charlton. 

Jeff has been in a shrinking industry since Day 1. But his company (an expert direct response marketer/publisher) has been able to thrive by acquiring businesses along the way. Jeff Charlton breaks down some of those deals and the overall strategy that has enabled Graphic Connections Group to rise to the top (and stay there).

In more recent years, Roland ‘bought’ into Jeff’s company, and that has, of course, been a win that keeps on winning (for everyone involved).

If you’re looking to bolster your business, expand and increase your margins, listen today for a practical plan. 

You can not get too hung up. You have to be ready to walk away. I try to put forward a win-win scenario at all times, and if they don’t see the win, then you can’t force it.” Jeff Charlton

If this episode is helpful to you, please share it with your business-minded friends, and remember to hit the SUBSCRIBE button on ApplePodcasts.

Listen today for,

  • The two types of people that will want to sell their business.
  • How he identifies businesses to buy.
  • The very specific, personal sales letter he uses to find deals.
  • His thought on working with a broker compared to negotiating directly.

They deserve the commission, but what I do when there is a broker is I try to talk to the people directly anyway, make the deal and then go back to the broker and say, here’s the deal.” Charlton.

  • Knowing when to walk away from a deal.
  • The key value he was offering closing businesses.
  • His philosophy on taking on business debts.
  • What he was actually looking for in the companies he acquired.

I was buying customer lists. I didn’t care about the equipment. In fact, in most cases, we backed up a dumpster to their office and threw everything in the dumpster”. Jeff Charlton.

Today’s Top Takeaway

The deal that you don’t do today is often the deal that comes back around (and is even better). Know when to walk away.

Did You Know? 

We send out a weekly memo filling you in on the highlights of the episodes so that you never miss an episode that’s on point for you? Plus, it’s a ‘hear it here first’ kind of thing when Roland is up to something exciting. We want to grow this subscriber community, so in exchange for your email, we’ll enter you to win some Apple Airpods so you can listen to the show in style (or gift them to someone you think would be a fan of the podcast). Here’s that link! 

You can also find us on these platforms here.

Follow Jeff Charlton

On LinkedIn

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Also Mentioned In This Episode

Get a free book from our partners at Conversion Fanatics.

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