Business Lunch

de Roland Frasier

Roland Frasier, Entrepreneur host of Business lunch

Episodios

Selling Less and Profiting More with Russ Ruffino, Founder of Clients on Demand

por Roland Frasier

What if you could sell less but make a bigger profit?

Sound too good to be true? Russ Ruffino, creator and founder of Clients on Demand, helps experts, coaches, consultants, and thought leaders do this very thing. In this episode of Business Lunch, Russ sits down with host Roland Frasier to talk about how he went from selling products that cost less than $10 to selling programs that cost $10,000 or more.

 

Russ started out in online marketing in 2011. After some affiliate marketing success, he realized the real money was in creating his own stuff. He bought everything he could afford on his bartender salary and started selling products at a really low price. It didn’t take long before he decided to flip the model on its head. Instead of selling thousands of copies of something that cost $7, why not sell a handful of something that costs $7k?

 

The Model Is Simple

Russ tried a massive experiment. He designed a funnel, found some committed folks to enroll in his program, and they got results. His income went from $20k/month to $200k/month as soon as he got it cranking. They scaled and scaled, and now they’re doing around $1.7 million/month.

 

He says his model is simple and elegant. It’s what’s left when you toss out everything extreme or unnecessary.

  • ad
  • webinar
  • phone call
  • new client

 

They run ads on YouTube and Facebook and drive traffic into a 40-minute webinar. On the webinar, they invite people to book a call. On the call, they book them straight into their high-ticket program. And that’s the same model they teach to their clients. Their program is 8 weeks long. On the back of that, they have a 1-year mastermind ($24k). Then they have a higher-level mastermind for $85k/year for people who want to go to multiple 7, 8 figures.

 

The vast majority of their clients are in the health space, relationship space, nutrition space, real estate space, NOT the business building space. They don’t want to create their own competitors.

 

Their ideal customer is anyone who can solve a major life or business challenge. They have to have something to teach people and an outcome they can help people achieve. One of their clients is a handstand coach. He teaches how to do a press up to a handstand, which is the holy grail of yoga/fitness people. Russ was skeptical at first, but it’s wildly popular and way more than just a handstand. There are a cascade of benefits—no back or shoulder pain for the rest of your life, literally being an inch taller—that make it well worth the high ticket.

 

What About Downselling and Outsourcing? 

A lot of people believe you have to warm people up by starting with a low-ticket item, then move toward a high-ticket program. What are Russ’s thoughts on the value ladder concept? His method works without a warm-up. He’s filtering out people who aren’t willing to invest and commit, and getting right to the people who are. 

 

He might be leaving money on the table by not having a downsell, but he doesn’t know what he’d even sell. He could do an information-only program without the support, but that defeats the whole purpose. It’s like giving a stick of dynamite to a kid.

 

About 95% of their enrollments come on the first call. They have 30-35 people a day reaching out to his company, and he has 5 people on the phones full-time. They watch the webinar, then book their appointment right after.

 

He says he hasn’t had much success with outsourcing sales. It’s difficult to find someone completely aligned with their values. They only make an offer to 80% of the people they talk to. They firmly believe in only selling to people it’s really going to work for. When you have an outside commissioned sales team, they’re not going to abide by that. They just want to sell. 

 

They don’t work with copycats. They don’t work with people whose niche is too narrow or whose market is too hard to reach. And they make a judgment call on the spot about whether or not their offer is viable.

 

They spend about $800k/year trying to break their sales model. They test different things, but nothing ever works better than their consultative, open method.

 

How to Build the Very Best Team

When it comes to building a good team, Russ says you have to start with yourself. You want to be a cool person to work for. If you have trouble getting along with people, you’ve got to fix that.

 

As far as prioritizing what you should delegate, there might be two or three things you love and are absolutely brilliant at, and every moment you’re not doing that, you’re wasting money. You have to surrender your ego if you want to grow your company. Russ knows it’s not his job to change people’s lives. It’s his job to build a machine that changes people’s lives. When he realized that, it set him free from having to be the guy who’s hand-holding every client. 

 

On his team, he’s got Facebook people, copywriting people, mindset and performing people who guide clients through self-sabotage, overwhelm, and fear. HIs team is super hands-on, teaching people how to do everything (like Facebook marketing) and doing it with them.

 

Is Russ afraid he’ll train people who will go out and compete against him? Not really. He’s upfront from the get go. Whenever he brings people on, he sits down to get a clear sense of whether they have an entrepreneurial bug or are more motivated by security. You want to find people who are brilliant at what they do but don’t want the pressure of running their own business. 

 

He’s also a big believer in reminding his team about the impact they're making in people’s lives—and creating space for them to shine. When a client has a win, they celebrate that win, and they celebrate everybody in the company who played a role in that win. 

 

What It Looks Like to Be Russ

If Russ didn’t want to scale, his company could run on its own. Right now he spends 6 hours a week on client support, mostly with people in their highest level mastermind. He spends 3-4 hours a week meeting with his team, making sure the trains are running on time. And the rest of his time is spent scaling the company. He wants to go from $15-20 million a year to 9-figures.

 

How will he get there? It’s all about finding additional value adds, like developing software for their clients and ramping up what they do. But he knows the importance of balancing the growth of the company with still being able to provide an amazing service. 

 

What resources does Russ recommend for people who want to be like him? The number one book that changed his life was The 4-Hour Workweek. The chapter on fear is the best thing he’s ever read. He also highly recommends Principles: Life and Work by Ray Dalio and Letting Go: The Pathway of Surrender by David R. Hawkins. That one blew his mind. 

 

If you want to find out more, book a call with Russ’s team HERE. They’ll dig into your business with you, put their heads together with yours, and make a plan moving forward. That one call will massively give you clarity about what you should be doing in your business.

The Creator Economy, Sales Models, and Privacy Invasion with Roland Frasier and Ryan Deiss

por Roland Frasier

There’s a lot of buzz right now about a surprising new privacy announcement from Apple and a “new” thing called the creator economy.

 

Of course you can count on co-hosts Roland Frasier and Ryan Deiss to have some thoughts about it all. Summer is over, and Roland and Ryan are looking forward to getting back into the normal groove of business, which they both love. Traffic & Conversion Summit is just around the corner. These are exciting times. And, hey, if you’re enjoying the podcast, take a minute to review it.

 

Today’s episode is a virtual smorgasbord of great topics, and they start off by discussing a recent article titled “The Year that Everyone Became a Creator.” The article essentially states that we have this creator economy right now and, as a result of that, anyone and everyone can be a creator, someone who is able to scale without permission. 

 

There’s Nothing New Under the Sun

Ryan says this development—individuals thinking more like businesses—is a good thing. In the past, an individual putting themselves out there was a fairly limited business model. They’ve shown they can monetize their own stuff, but then go beyond that and leverage investments in other businesses.

 

His only problem is with the terminology. This idea of a creator economy, or even creators in general, is just a rebranding of the word “entrepreneur.” It’s not new. Sure, there are more opportunities right now, so we have more winners. But businesses have been doing this forever.

 

Like Roland says, it’s a reskinned version of an age-old thing. Ryan’s marketer side thinks it’s brilliant to rename a category, but the teacher in him warns us not to lose the opportunity of learning from all the models we have in the past.

 

Roland agrees. He’s a fan of reading the classics in business and finance and marketing. Like that Shakespearean assertion that there are only 7 plots in the world, all of this has been seen before. Don’t go out and read all the new books on becoming a creator. It’s called business.

 

What Goes Into Being a Business?

So, to break this down, what does every business need to do? Three basic things:

  1. They’ve got to have something to sell. 
  2. They need a distribution channel.
  3. They’ve got to have monetization.

 

A lot of creators/influencers right now (on TikTok, etc.) are entertainers. There are no more gatekeepers. You don’t have to get on the radio or TV. You still need to have something you’re selling—a product or a service. Entertainment is a service. You still need distribution and monetization. And there are a lot of opportunities to cross-monetize your celebrity. A lot of people are now able to get into micro-funds, to micro-invest.

 

Roland and Ryan are developing a fund that will help small businesses. They’ll put their own money into it and raise money as well. It’s an example of creators investing in other creators and keeping small alive.

 

There’s a great opportunity to create your own network, like they’re doing with their podcast. It’s just eliminated the giant infrastructure with investment. Democratization is an overused word, but it’s appropriate. Don’t limit your monetization. Do all the things you’re doing but also make semi-passive investments in other companies. Diversify how you make money.

 

Is Our Privacy in Jeopardy?

The host switch gears for a bit to talk about something pretty important: your privacy. Apple announced recently that, in hopes of stopping child trafficking and abuse, they’re going to be scanning your personal devices for red flags. When the iOS 15 rolls out, they’ll scan your personal devices and Cloud uploads to match content against prohibited content (child pornography). 

 

On the one hand, this is very noble. On the other hand, it seems really dangerous. Apple is now protecting us from advertisers but not from the government. Red flags go to a panel at Apple—made up of humans—then on to the government for prosecution. People who abuse it could potentially use their powers for bad, take bribes to frame people.

 

Roland says this makes him consider leaving Apple, which would be a really difficult choice. And Ryan thinks Apple is doing this to keep from getting broken up. If they cooperate with the government, they’ll probably be allowed to keep their monopoly status.

 

It’s a surprisingly unpleasant precedent for a company that supposedly cares about your privacy. We’re giving up a lot of our privacy for safety and security, but that’s how dictatorships start. Roland isn’t a conspiracy theorist, and he doesn't think it’s in our immediate future, but as a student of history and law, he sees it as a slippery slope that many societies trip down. 

 

Which Sales Model Is the Best?

Because they don’t want to end the show on a downer, Roland and Ryan move on to talking about sales models. They’ve been playing around with webinars recently to convert people into different programs they have at Scalable, DigitalMarketer, and the Epic Network. They’ve tried a few models and haven’t found one that’s the absolute greatest yet. 

 

Ryan’s background is marketing first. For the first two decades of his career, he got people to a website where they could learn about a product or service, click a button, give him money, and get what they want. But there are limitations to that. People will buy online up to a certain price point (usually around $2k), but if they’re spending more than that, they want to talk to a real human about it—or go see it, touch it for themselves.

 

As they’ve explored the top end of the market, they’ve gotten more sales driven and added a sales team. They came up with a hybrid model. On one end of the spectrum, here’s the link; go buy. On the other end, we’ve got lots of ways we can help you; no mention of a specific program or price. In the middle, we have this specific program for these specific programs; let’s talk about it.

 

With this hybrid model, the sales cycle is longer, more consultative. And you have to consider that there’s about a 20% cost increase with a sales team that does not exist with an online direct sale. But that’s where they’re headed, and they think it will be worth it. From this point on, their webinars will be less about getting the sale and more about driving the human-to-human conversation.

Building a Company to Sell with John Warrillow

por Roland Frasier

Build your business smart, and you can make a lot of money when you sell it.

 

In today’s episode of Business Lunch, host Roland Frasier sits down with John Warrillow, founder of ValueBuilder, author of three great books, and all-around good guy, to talk about building and selling businesses.

 

Each of his books is geared toward a different phase of your business. Built to Sell is for anyone feeling trapped in their business and shows you how to create a business that can thrive without you. The Automated Customer is for anyone looking for a recurring revenue stream. And The Art of Selling Your Business is for anyone on the last chapter of their entrepreneurial journey.

 

He also has an exclusive offer for Business Lunch listeners who want to apply the lessons from his latest book to their own businesses.

 

Listen in as Roland and John dig deep into how to build and sell your business well.

 

Building a Company You’ll Eventually Sell

John has a radio show called Built to Sell where he interviews a different entrepreneur each week about their exit strategy. He says there are a few dozen people out there playing at a higher level, out-maneuvering and outthinking the other side. They were the inspiration behind his most recent book. What tactics can we learn from these people? What mistakes can they help us avoid?

 

The biggest issue entrepreneurs face when they go to sell their business is: what do you want for it? John says if you put a super-high number out there, you’ll lose people before you even start the process. On the other hand, if your number is too low, you’re cheating yourself. There’s virtually no good answer to this question, but this is a decent one: “Hey, I’m a reasonable person. I’m happy to review any offer you think is reasonable.”

 

He tells them that he’s willing to look at an IOI (indication of interest) if they want to put that together. An IOI is not the same as an LOI (letter of intent). An LOI gives a specific price and includes a no-shop clause where you agree not to market your business to anyone else. That’s a dangerous document to sign. You’ve lost leverage. You want a process to try to get multiple bids from multiple people at a time.

 

The Importance of Building Your Own Media

A lot of Business Lunch listeners own ecommerce companies, and right now FBA (Fulfillment By Amazon) roll-ups are all the rage. They’ve raised over $1 billion in funds and hold workshops on how to get the most for your business. They create a deal flow mechanism—How to Sell Your Amazon Business—then go in and buy at low multiples. They’re like the fox in the henhouse. How would John advise someone who gets an offer from one of these groups to proceed?

 

He asks the question: who owns the customer? If Amazon is seen as the ultimate owner of the customer, and you’re a fulfillment house with a 3rd party product you sourced, you don’t have a direct relationship with the customer. This puts you in a weak negotiating position.

 

If you own the brand, the customer list, and you have multiple marketing channels, one of which is Amazon, you can do a lot better. You don’t want to be dependent on the traffic from one platform, and you want access to your clients. 

 

John tells a story about Ben Leonard who built a cool workout platform, Beast Gear, selling weight lifting straps and gloves. He started selling on Amazon and, in the package he included a note that says, “Make sure you tag us on IG when you get a PR. I’d love to know about it.” Then he DMs anyone who posts, says something like, “I can’t believe you dead lifted that many pounds!” and builds rapport. On top of that, he gives them a $20 gift card for the Beast Gear website. 

 

This lessens his dependency on Amazon, which is always a good thing.

 

Selling Your Business to a Private Equity Firm or an Individual Investor

Entrepreneurs thrive on freedom. If they wanted to go work for someone, they’d do that. Most of them are successful and smart. Selling to a private equity firm is usually the worst of both worlds. You’re giving up control (60% to the PE firm) and you’re a minority shareholder in a company they want you to run. People in charge may not know the details of your company, and there’s significant risk. 

 

It comes down to the quality of the buyer and their history in executing this kind of plan. You have to know your stuff to do this. It can work, but it’s tough. The key is to think about building your concerns into the deal. Do your research and know what to ask for.

 

Private equities in general are a bit like sheep. They all have identical investment criteria. The good news is that, if you attract the attention of one private equity group, others will be attracted too, and you can negotiate and get a better deal.

 

Individual investors are the most likely buyers for small businesses. That person is either looking for a job or a business that fits together nicely with their own business. They often need to borrow money to buy your company. The more bankable your business it is, the easier it will be to get a loan. You’ll likely have to carry a note, finance at least a little of the sale. 

 

Figure Out Your Freedom Point

Your freedom point is when the sale of your company after taxes will create enough liquid wealth for you to live comfortably for the rest of your life. When you crest that point, ask yourself, is now the right time to get out? 

 

If you stay, and your business is a big part of your net worth, you’re effectively gambling your freedom. Once you crest the freedom point, get out. Take the amount of annual income you need to feel totally free, multiply it by 33, and that’s what you need.

 

Most entrepreneurs are happiest when they’re creating, building new things. Once you’ve crossed a certain point in your business where the excitement is wearing off, it’s a good time to sell. 

Good Ideas vs. Great Ideas with Roland Frasier and Ryan Deiss

por Roland Frasier

You need a process for distinguishing a good idea from a great idea.

 

It’s fairly easy to tell the difference between good ideas and bad ones, but what about good ideas and great ones? As many people have said in a lot of different ways, sometimes the enemy of a great idea is a good idea. (For great ideas delivered to your inbox weekly, sign up for the Scalable Memo.)

 

Good ideas are a dime a dozen, and if you say yes to all of them, you’ll never have the capacity to try out some really great ideas. At a recent strategic planning meeting, Roland and Ryan sat down with their team to look at where they’re at as a company and where they’re headed. They felt frustrated that growth hasn’t been what they’d hoped of late.

 

They concluded that they’d been investing too much time and money into good ideas, instead of great ones. It was time to let some of those good ideas go. But how do you know when and how to do that? 

 

Tweaking the ICE Model and Clearly Stating the Hypothesis

The ICE Scoring Model is helpful when deciding whether an idea is good or great. You rank your project on a scale of 1-10 in each of three categories: Impact, Confidence, Ease. Then you multiply the numbers to get the ICE score. 

 

To make sure an idea is great, and not just good, Roland and Ryan have decided to go for a high score in all three categories, not just one or two. If something will have a high impact and is easy, but you don’t have confidence in it, it’s not going to be great. 

 

They also decided to get very clear on their hypothesis from the beginning and put it in writing. A simple paragraph is fine. “We believe that, if we do the following, it will achieve this particular result. And we’ll know when x happens.”

 

Don’t just say, “We think that, if we do this, we’ll get more leads.” That’s not specific enough, and there’s no time frame. You need to know when to kill if something doesn’t work as quickly as you wanted. You need a system for identifying whether or not an idea lives up to expectations in a stated time frame.

 

Just because you have the capacity doesn’t mean you have to take on a project. If it’s not a great idea yet, let it bake.

 

Getting Your Employees to Think Like Owners

The theory is that the more we can help employees to think like entrepreneurs, to have an owner’s mindset, the more aligned we all are toward achieving our goals as owners. But how do you do that? How do you instill an entrepreneurial mindset in the people who work for you?

 

Ryan thinks most people are at one end of the spectrum or the other. They’re either a serial entrepreneur who’s always starting something new or someone who just wants a job where they clock in and out and do what they’re told. He doesn’t see many people in the middle.

 

One way to motivate employees to act like owners is to offer variable compensation (incentive on top of a base salary used to motivate and retain employees). But Ryan hasn’t seen that work. He thinks you either have that mindset or you don’t, and their company isn’t going to pay a salary at market rate and put variable comp on top of that. For owners, if there’s no money, there’s no paycheck. If lots of great ideas bring in lots of money, they get more. You can’t have your cake and eat it too.

 

When you’re interviewing, you look for people who take ownership of things. Ask them questions and see if they get responsibility and already take ownership of their lives. People with owner mindsets are going to make decisions for the good of the company, not just themselves. 

 

Micro-Ownership as a Prerequisite to the Owner Track

There are two tracks: the employee track and the owner track. Instead of offering variable comp right away, you can do a probationary period. Give someone micro-ownership, see how they do, before you put them on the owner track and give them more opportunities to be entrepreneurial. Make them prove their ownership mentality. Equity in the company is earned.

 

What does this look like? You give someone the opportunity to take ownership of a project or team. They’re not getting more pay, but they’re getting a valuable opportunity. You test it out. If they fail, they can go right back to where they were. You don’t have to let them fail publicly and spectacularly. There’s such a thing as an opportunity with a safety net. 

 

For your part as owner, you want to build a culture within your company that’s attractive to people with entrepreneurial mindsets. Become more mission-focused, flexible on work hours and location, plenty of opportunities to take on certain projects. Give people who want the owner path a chance to take a shot at it. You need to find these people. If you always have to be the person who goes to make sure things get done, you won’t ultimately scale. 

 

The Stages of the Entrepreneurial Journey

Need some help putting some systems in place to help your business grow and scale? Roland and Ryan just started working on what will be Scalable’s third flagship accelerator. 

 

  1. Scalable Growth Accelerator 
  2. Scalable OS Accelerator
  3. Scalable Impact Accelerator

 

These accelerators will take you through each stage of your entrepreneurial journey, getting you to 6- and 7- figures, then to 8-, then to 9- and beyond. Each accelerator helps you build the capacity for the next level of scale. The Scalable Impact Accelerator will also offer an exit strategy for when you’re ready to sell your business. 

 

It really is the holy trinity of scale. Sign up for the next cohort today!

7 Attributes of a Successful Sales Person with Neal Tricarico, Head of Sales at Scalable

por Roland Frasier

Learn the importance of systems when it comes to inside sales.

 

Before Neal Tricarico joined Scalable as Director of Sales, inside sales was one of the biggest missing pieces in the business. Scalable was born from a digital marketing company, and they didn’t have anybody on the phones. They were literally missing out on half the sales they could have made.

 

They snagged Neal from the Tony Robbins organization, and he brought his vast experience, impressive credentials, and his great personality with him. He has developed several systems that have proven wildly successful with sales teams, and he amped up Scalable’s inside sales in no time.

 

In today’s episode, he sits down with host Roland Frasier to share some valuable information with listeners, including exclusive access to his brilliant Sales Strengths Identifier (SSI). Whether you’re hoping to improve your inside sales—or get it started in your business—Neal has just what you need. 

 

An In-House Sales Team vs. an Outsourced Solution

What are the pros and cons of hiring your own sales team vs an outside sales team? Basically, the biggest advantage to an outside team is a lower investment risk. And an internal team is more aligned with the culture and values of your company, which is a huge advantage. 

 

Neal says that hiring your own team means your sales reps “have an opportunity to eat their own dog food.” They can experience what they’re selling. An outside sales team, on the other hand, has a potential disconnect from the products they’re offering. There’s no buy-in. They’re just doing their job.

 

What’s the First Step to Bringing Sales In House?

That first hire is most important. Scalable brought in Neal, and he brought in his own successful system. Then he recruited and hired sales reps who understand and work in that system.

 

If you’re just starting out, you’re looking for a player-coach, someone to roll up their sleeves, be sales rep #1 so they understand what’s actually happening on the front lines. They can build out the framework of success. Then you can scale and hire more reps.

 

Great. So, how do you find that person?

 

Neal believes there’s a confluence of science and skills. There are specific capabilities required. You can assess someone to see if they have those skills with The Sales Strengths Identifier, which Neal invented. It’s both data-driven and experiential, and you can match it with your interview process.

 

So, what are those strengths/skills?

 

Strength #1: Mindset

Mindset is the critical foundational step in this process. You need someone who has the ability to shift their focus from their own needs/wants to the client’s. Mindset-wise, you’ll never feel bad or smarmy when doing sales, because you know the value of what you’re offering exceeds the price. You’ll feel good about it the whole way through.

 

Strength #2: Rapport

You want someone who has the capability of establishing rapport with clients—and quickly. You have to earn your customer’s trust and respect as soon as possible. First impressions are huge.

 

You establish this rapport by focusing first on the client. Seek to understand before being understood. No old school small talk; that’s a turnoff. Instead, ask an open-ended question: What led us to this call today?

 

Strength #3: Diagnose Needs

A doctor who prescribes without diagnosis is guilty of malpractice. It’s the same with sales. When we pitch or present our solution before we’ve actually diagnosed the client’s needs, we’re guilty of malpractice. Your moral obligation is to conduct a gap analysis that helps the prospect understand what they actually need.

 

Strength #4: Build Value 

In old school terms, this is your pitch or presentation. This is where you’ve won the right to engage the how. You’re tying their needs to your product or service. You can solve their wants and whys.

 

Strength #5: Create Buy-In 

You can ask the client: “I’m curious. Why is this something you must move forward with now?” Then the client articulates in their own words the value that would make it worth investing in. If you reach “create buy-in,” and the client can’t tell you why they must move forward, they’ll ask questions and you can provide answers. 

 

Strength #6: Overcome Objections 

Here’s some good news: if you do #1-5 well, you don’t have to do #6. If the value is there, price will never be an objection. The value always has to exceed the price, or there’s no need to do it. Price is only an issue when the value is not clear. If you’ve made the value clear in steps #1-5, there should be no objections.

 

Strength #7: Enrollment

As a sales rep for any company, your responsibility is to unlock the value in their eyes that would make it worth it for that client to invest their time, money, and effort. When you do that, you’ll have an enrolled client.

 

Success loves sequence. Order matters. In old school sales, it would be the other way around. We would spend very little time developing rapport; we’d ask a question or two; then start pitching, asking for the sale; then get in negotiations, spend a ton of time overcoming objections, and finally closing. 

 

Get the Sales Strengths Identifier For You and Your Team

Roland and Ryan can’t recommend Neal’s SSI highly enough. You can use it to find sales people to hire for your business—or even a sales director. You can use it to determine whether or not you’d be good at sales (if you’ve never tried it) or how you can get better.

 

The questions in the assessment actually have nothing to do with sales. They’re grounded in the DISC profile. Take the Sales Strengths Identifier and get a report across the seven stops. Within each of the steps, there are 5-7 sub-attributes and recommendations. There’s no perfect assessment, but this one is very thorough.

 

Attributes like establishing rapport and overcoming objections tend to be much more innate. If you don’t score at least a 7 out of 10, sales is not likely a career for you. Some of the other attributes are more trainable. 

 

Roland and Ryan want their listeners to have access to this awesome program. Click here to take the SSI

Important Conversations to Have with Your Business Partner with Roland Frasier and Ryan Deiss

por Roland Frasier

Honest communication with your business partner while things are going well can prevent disaster down the road.

 

On today’s episode of Business Lunch, co-hosts and business partners, Roland Frasier and Ryan Deiss, talk about something they hope their listeners will never experience in their business: mutiny in the ranks. 

 

They discuss the three biggest challenges co-founders face and how to proactively avoid them and ensure the success of your company.

 

They also share two big things businesses can do RIGHT NOW if they want to grow: 

 

  1. Implement an operating system that will give you more free time as you scale. Find out more about the Scalable OS Accelerator here
  2. Take your business partner (or your whole team) to Traffic & Conversion Summit LIVE in San Diego, CA on September 13th-15th. 

 

When a Business Partnership Goes Sour

 

Great Jones is a direct-to-consumer cookware company that has become really popular the past few years, especially among the Instagram crowd. Two women, who were great friends in college, went off to start their own careers. One was a designer and understood branding and social; the other was more of an operations person. 

 

Then they decided to combine their talents and started a company together. They were great at PR, and everything looked perfect, but behind the scenes, it was a mess. One cofounder pushed the other out, but the one who got pushed out had a better relationship with the team, so the whole team walked. 

 

Roland and Ryan know it’s not always as cut and dry as good person/bad person. Ryan and his former partner, Perry, had ideological differences. Ryan thought Perry was a jerk, but now realizes he had to own his part. 

 

Generally, Roland and Ryan agree, but sometimes they don’t. So, how do they ensure disagreements don’t lead to infighting?

 

What to Know Before You Go Into Business Together

 

First, be careful who you go into business with. Don’t go into business with someone with ideological differences just because you’re friends. If one of you wants to do good, and one of you just wants to make money, it will be hard to work together.

 

Make sure your values align. Take an honest look at your work ethic, finances, family values. Are you workaholics or do you take vacations? Do you want to take money out of the company or leave it in?

 

They recommend grabbing a long-form partnership agreement from LegalZoom and taking a look at questions like these:

 

 

  • What happens if one of us wants to leave? 
  • What happens if we need more money in the company?
  • What happens if we get deadlocked? 

 

 

Ideally, you want partners with complementary skills so there can be clear divisions of labor. You each play different roles in the company. But you’ll still have to communicate.

 

Roland is a huge believer in consensus. If he wants to do something and Ryan doesn’t, but Ryan decides to disagree and commit, as far as the rest of the team is concerned, Ryan is all in. Just like there have been times when Roland doesn’t agree, but he goes along with it anyway.

 

Bottom line: they put on a united front for the team. “We don’t fight in front of the kids,” they say.

 

The Three Biggest Challenges Co-Founders Face

 

The Business Insider article about the Great Jones mutiny addressed three big challenges these business partners didn’t handle well. 

 

#1: Hiring too many junior team members at high levels 

 

When one of the team members wasn’t doing their job, one of the cofounders had to pick up the slack, and they started getting resentful about it. 

 

#2: Misalignment of vision 

 

One of the partners wanted to pursue profitability, and the other wanted to shoot the moon. Unicorn or die.

 

#3: One cofounder was the face of the brand with the other behind the scenes 

 

This is a recipe for bitterness and resentment, not to mention that having multiple faces of your business makes it stronger.

 

Have Those Hard, Healthy Conversations From the Beginning

 

What relief valves can you put in place for potential resentment? “Let’s have a conversation now about all the ways we might piss each other off,” Roland and Ryan say.

 

They suggest sitting down with your partner and your favorite adult beverage, setting aside a couple hours. “It’s therapeutic and oddly fun.”

 

What do you talk about? Money and time are biggies. Maybe it takes you 20 hours a week to get your job done, and it takes your partner 80. You need to have a conversation about that. Are you focused on equal time commitment or getting things done?

 

One huge question to ask is: “What does it look like for us to get divorced?” 

 

It feels counterintuitive to ask this when things are going well, but it’s actually the best time. Address those tough things now while you have good emotional capital with each other, before something gets out of control.

 

Have these conversations regularly—on good days. Don’t wait to have them when your money is almost gone or resentment is already festering. It’s like this: “Because things are so awesome, I think we need to have a conversation about what it will look like if things get less awesome.” 

 

It’s an imperfect world, and we’re all imperfect people. But honest communication means two imperfect people can run an awesome company together for a long time.

Building Trust and Working With Celebrities, With Roland Frasier and Ryan Deiss

por Roland Frasier

Learn what you need to know about working with celebrities when it comes to your brand.

Advertising executives refer to celebrities as trust agents. When a celebrity endorses your business, it breaks down the barrier of the cold, unknown brand and gives your customers the sense of a friend telling them it’s okay. 

 

If you know, like, and trust a celebrity, you’ll buy the brand.

 

Speaking of brands and celebrities, it’s almost time for Traffic & Conversion Summit LIVE, the largest digital marketing event in North America. This year’s event is being held in San Diego, CA on September 13th-15th. 

 

Thousands of folks come out every year to hear about the latest and greatest developments in marketing in the online space. The speakers are always phenomenal, the takeaways beyond valuable, and every year there’s a really cool celebrity appearance as well. 

 

On today’s episode, Roland Frasier and Ryan Deiss have a BIG announcement about T&C.  

 

The one and only dynamic duo of Snoop Dogg and Martha Stewart are coming to Traffic & Conversion Summit 2021! 

 

Find out how Roland and Ryan made this magic happen—and what you need to know about working with celebrities when it comes to your brand. All on today’s episode!

 

Making the Case for Brands Working with Celebrities

 

Years ago, at Traffic & Conversion 3, Roland was a new partner in the business and adamant about getting a celebrity for the event. Ryan was just as adamantly against it. “This is a stupid waste of money” were his exact words back in the day.

 

They went with Roland’s gut, brought William Shatner to the event, and that changed everything. Shatner isn’t just an actor; he’s a brilliant marketer and a spokesperson for so many great brands. Just like the wildly famous mismatched pair, Martha Stewart and Snoop Dogg. They’re very successful business people with a lot of expert advice to share.

 

So why should brands be thinking about working with celebrities? It’s that whole concept of celebrities as trust agents. Why pay cool celebrities to come to T&C? Because it draws people in who might initially be skeptical. If T&C is good enough for Martha and Snoop, it’s good enough for me. It takes the risk out of the equation.

 

It’s also a signal. If T&C can get big celebrity names at their event, clearly they’re legit. The brand elevation you get from that signal is off the charts. From a marketing perspective, it lowers your acquisition costs. The celebrity deals always pay for themselves.

 

Not to mention the amazing energy that comes when you’re in the same room with a bunch of people and some cool celebrities. You can’t put a price tag on that. 

 

How To Do a Celebrity Deal

 

So how do you get celebrities to work with you? Obviously, you don’t just go out and hit them up on Twitter. There’s a process. 

 

Do you (or anyone you know) already have a relationship with this celebrity? If you don’t know them directly, you go to their agent. If it’s a big celebrity, the agent won’t return your call. You need a connection to their agent (a broker).

 

You can Google “celebrity broker Los Angeles” or go to IMDb and register for a Pro account to find the agent’s information. If you don’t get replies, reach out to event coordinators at places they’ve spoken at before.

 

A lot of celebrities don’t have a set fee. You make a firm offer. The amount of money they command depends on their popularity at the time. Then you negotiate for weeks or months. If you’re talking about a single event appearance, it won’t cost you as much as endorsing a product.

 

How much money are we looking at? The celebrities T&C wants are asking between $100k and $800k for an appearance. Not less than $1m for the Rock, $2m for J-Lo. Celebrities on reality TV are maybe $50k to $100k. Well-known authors might be $75k.

 

How to Offset the Risk with Other Monetization Opportunities

 

There are a lot of ways to make sure these celebrity partnerships pay for themselves. 

 

Find someone with a book coming out, and you’ll get sweeter deals by doing book buys. You can also give them a piece of the event revenue (a part of the door) instead of paying the whole fee upfront. If the celebrity is selling something, you can offer them a custom advertising package for their product (like The Rock’s tequila) in addition to their fee. 

 

A lot of B-level celebs, for an endorsement of your brand, will require a $50k test budget fee to see if the thing you’re doing actually works. Then you’ll pay them monthly or quarterly or royalties.

 

If you’re bringing a celebrity to an appearance, you can sell a VIP ticket that allows people to get closer to them. Front row seating. A speaker dinner. A meet and greet. Photo ops with the celeb + an opportunity to hang out in a group can be sold for $15k.

 

Roland and Ryan will also interview the celebrities LIVE at the event for the Business Lunch podcast. That drives a lot more listeners to the show. And they do their research and ask amazing questions. They’re not overly starstruck. They play it cool. 

 

Opportunities You Don’t Want to Miss

 

Speaking of cool, there are some great opportunities coming up for you. Like the EPIC challenge that teaches you how to acquire businesses for little to no money out of pocket. Next challenge starts September 23. Register now!

 

There’s also another cohort of the Scalable OS Accelerator opening up, for anyone who wants to scale their business without losing their mind. Learn how to grow and implement great operating systems into your business and get more free time back. Jump on the waitlist today!

What a 5 Hour Work Day Really Looks Like, With Roland Frasier and Ryan Deiss

por Roland Frasier

Roland and Ryan take an honest look at some companies that are trying to reinvent business these days and discuss the pros and cons of each of these work schedule innovations. 

Business owners across the globe are hoping for bigger wins by changing things up—5-hour workdays, 4-hour workweeks, unlimited time off. But the real question is this: is it working?

Find out on today’s show.

But before you listen—if your company is looking for a good system for planning out initiatives, setting priorities, and ultimately, getting things done, check out our Scalable OS Accelerator. No matter what your workday or workweek looks like, we can help you map out the best course of action, 90 days at a time. Spots fill up fast, so jump on the waitlist today!

 

The 5-Hour Workday that Worked. Until It Didn’t.

Tower Paddle Board CEO, Stephan Aarstol, made headlines recently when he admitted that his company’s 5-hour work days just about took them from booming to bankrupt. Kudos to him for trying something new, showing his work, then coming back to share his failure.

 

Shorter workdays and workweeks are based on the science that says we’re only productive 2-3 hours a day. But we each have different rhythms, and those of us who are creatives can’t always be creative on demand. We need that muse to strike. How do you optimize and harness productivity during a shorter window of time?

 

Here’s Why Tower Tried That Experiment:

  1. Humans are not machines.
  2. Happy people are more productive.
  3. Fewer hours create scarcity and efficiency.

 

That all sounds good, so why didn’t it work? 

 

Because your company isn’t working in a vacuum. You might be working less hours, but your competitor in the market isn’t. They’re working harder than you are on behalf of the customer, and they’re going to beat you.

 

Customer First, Not Employees First

You’ve heard the line: “make your employees happy and it will all work out.” Roland and Ryan don’t buy it. The 8-hour workday and 5-day work week might have been established arbitrarily, but it’s been effective for a long time. Because it meets the customers’ needs.

 

If you’re going to invest innovative energy at your company, is it best directed at a new way of doing work or better ways to serve the customer? Sales people can’t limit their availability like creatives can. They need to be there for business hours. And your hours need to be informed by your customers, not your employees.

 

If you seek to innovate, do it in the area of customer value.

 

So, What’s the Final Verdict?

The general guidelines of the 8-hour, 5-day workweek are good. Go from there and be flexible. Time-block your workday with breaks where you allow yourself to be non-productive or recharge. The important thing is that stuff gets done on time, and your customer gets what they need. 

 

Don’t forget to sign up for our Scalable OS Accelerator if you need some good systems in place to make that happen.

 

Bottom line: Innovate with your customer in mind. You and your team come second. At the end of the day, we’re serving the people who pay us.

What is "True" Tax Rate? With Roland Frasier and Ryan Deiss

por Roland Frasier

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram



Vacationing, Productivity, and Death of Email? With Roland Frasier and Ryan Deiss

por Roland Frasier

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram



Avoiding "Red Flags", With Roland Frasier

por Roland Frasier

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram



Collaboration vs Negotiation

por Roland Frasier

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram

Get Started Investing for Only $100

por Roland Frasier

Book Recommendations:

The Richest Man In Babylon

Getting Everything You Can Out of All You've Got

Unlimited Power

Influence: Science and Practice

Nothing Down, how to Buy Real Estate with Little Or No Money

Never Split the Difference: Negotiating As If Your Life Depended On It

Zero Down: 5 Proven Steps To Quickly Acquire Businesses + Unlimited Leads for Zero Money Out Of Pocket

 

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram

 

Cryptocurrency, Sales are Back, and Wine

por Roland Frasier

Ryan and Roland talk about sales coming back after a lull, cryptocurrency, and wine. Wine? Sure, why not. 

Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts

 

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram

 

Do You Have a Number?

por Roland Frasier

Ryan and Roland talk about “their number”, do you have one? 

So what do insanely wealthy people buy that ordinary know nothing about? 

https://www.inc.com/quora/6-telltale-signs-youre-wealthier-than-you-think.html

 

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable.co and Digital Marketer and one of Roland Frasier’s business partners.

More From Ryan

Before coming on as the new co-host,  Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode.

If you want to follow Ryan, check out his Twitter. He’s really active on there and occasionally starts Twitter fights.

Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.lick here to Listen, Follow, and Review Business Lunch on Apple Podcasts

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Contact & Follow Roland

On Facebook or Instagram

Through his Website.

Contact and Follow Ryan Deiss

On Twitter 

Through his Website.

Follow Business Lunch Podcast

On Twitter or Instagram

The Spirit (And Cost) Of Entrepreneurship, With Joe Foster.

por Roland Frasier

Today Roland has the honor of talking to the co-founder of Reebok, Joe Foster (https://www.reebokthefounder.com/). Following his family heritage back to 1895, Joe's Grandfather, Joseph W. Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes.

In this conversation, Joe talks candidly about the need for passion and undivided attention when it comes to Entrepreneurship, and the toll it can take on your family and personal life.

If you sometimes feel that people around you are holding you back, you’ll be inspired by Joes’ experience.

Joe recently released his book, The Shoemaker, https://www.amazon.com/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1622238975&sr=8-1 which Roland highly recommends.

“There's only room for one love when your heart is fully invested in your passion”. Joe Foster.

If you're enjoying the show, be sure to hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. and you can also find us on these podcast platforms, https://linktr.ee/firecircle. For complete shownotes, visit our website at https://businesslunchpodcast.com/.

“I don't think you can go eight hours a day with something, whatever it is (with me, it's a company), you can't do that unless you're in love, unless you have a passion, because it doesn't give you back all that much at times, at times it gives you a lot of pain, a lot of heartaches.” Joe Foster.

Thank you for listening.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

How To Make Your Referral Rate Go Through The Roof, with Todd Herman

por Roland Frasier

Today we're re-sharing a snack-size episode that's been helping people ever since we first aired it in 2019! 

We went behind the scenes with Todd Herman, Tucker Max, and Roland Frasier to talk about a precise way to get quality referrals from the clients and contacts that love what you do. 

Todd Herman, Author of The Alter Ego Effect (https://alteregoeffect.com/) and Creator of The 90 Day Year (https://www.90dayyear.com/), describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker, and Roland as they talk about the power of this in business.

Thank you for listening.

You can also find this Podcast on these platforms, https://linktr.ee/firecircle. If you're enjoying the show, please hit subscribe on Apple Podcasts, https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2.

Contact & Follow Todd Herman

On Twitter, https://twitter.com/todd_herman

On YouTube, https://www.youtube.com/user/toddherman1

Contact & Follow Roland Frasier

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Did Your Sales Just Slump? Lunch With Roland Frasier and Ryan Deiss

por Roland Frasier

Today is the beginning of a new chapter for the Business Lunch Podcast, as we welcome our new co-host Ryan Deiss. If you’re a regular listener (or an entrepreneur in the marketing space), then you’ve heard of Ryan, and you know this is going to be fun!

So, hold on to your seats, they like to chat, and they like to chat fast! But before we dive in, make sure you hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2

Roland and Ryan discuss a significant slump in sales across all of their businesses this past week. A serious dip! So if you’ve noticed a halt in your sales, you’ll be sort of happy to hear that they did too. Ryan has a reassuring theory.

But you're also going to hear these seasoned Entrepreneurs discuss a slew of other subjects relevant to business leaders.

Thank you for joining us. You can find this Podcast on these platforms https://linktr.ee/firecircle, and head over to our Website, https://businesslunchpodcast.com/, for complete show notes.

So, Did Your Sales Just Slump?

Here at the beginning of Summer in 2021, the world finds itself in a unique spot. Much of the west is ‘opening up again,’ and depending on what industry you’re in, you may be feeling the hit right now that others felt last year.

“We’ve got stuff, as you said, that’s been consistently performing the same for 12 plus months, and then it just stopped. That doesn’t mean that like, that headline stopped working, or that offered doesn’t work. I would caution people to be careful about throwing a bunch of babies out with the bathwater”. Ryan Deiss

Listen for what to do (and what not to do), where Roland and Ryan see opportunities this summer, the businesses they project will ‘feel the sting’ this summer, and quick pivots to make now.

And There’s More,

Listen to Roland and Ryan talk about Equity. Should You Share It With Your Employees? And if not, what can you offer High-Value Employees Instead?

Plus, Ryan shares the recent drama that unfolded for him on Twitter, and the two of them banter about whether he was right or wrong...

Don't Miss

Toward the end, you'll hear them talk about some of fine wines they've been enjoying (e.g. the 1994 Araujo Eisele and the 2003 Cheval Blanc). And more!

Thank you for listening.

And remember, you can also find this Podcast on these platforms https://linktr.ee/firecircle  and head to our Website, https://businesslunchpodcast.com/, for complete show notes. 

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s business partners. Love this episode? Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode https://businesslunchpodcast.com/how-to-compete-when-there-is-nothing-new-under-the-sun-with-ryan-deiss/.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  

Roland’s EPIC Challenge.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Contact and Follow Ryan Deiss

On Twitter, https://twitter.com/ryandeiss 

Through his Website, https://www.ryandeiss.com/

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Thank You To Our Partners

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Text the word Secrets to (208) 269-9111 for the free download.

Four (Free) Words That Could Change Everything, With Roland Frasier

por Roland Frasier

On this Memorial Day, we are re-sharing a simple and powerful episode from our host Roland Frasier. Listen if you need a breath of fresh air, or you want to be one.

We’re taking a break from Business Growth and Acquisitions to bring an important (and short!) message directly from Roland, the host of our show and the mentor/investor/entrepreneur that people refer to as “the smartest guy in the room.”

Whether you’re a high-flying entrepreneur with a legacy of success or a struggling business owner, you probably need to hear these words and say these words.

In This Snack-Size Episode,

Roland shares a simple but powerful encouragement that will change your perspective, increase your gratitude, create a lot of joy for others, and quite possibly, change your life.

What are the Four Words?

I’m proud of you.

“These words are free to say and easy to say, but how often do you say it to the people around you?  Unfortunately, we hold on to them like they are some scarce resource. It is a rare treasure, but fortunately, it’s available in limitless supply. We all need praise when we’ve done something well and have worked hard. Be free with your I’m proud of you’s”. Roland Frasier

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here, https://www.rolandfrasier.com/.

To dig in further with Roland, sign up on our website, https://businesslunchpodcast.com/, for our podcast newsletter, and hit subscribe/follow on https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200.

Contact & Follow Roland

On Instagram, https://www.instagram.com/rolandfrasier/

Through his website, https://www.rolandfrasier.com/

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram, https://www.instagram.com/bizlunchpodcast/

Rolands Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, visit https://businesslunchpodcast.com/epic./

The Myth Of Work-Life Balance? With Ryan Deiss

por Roland Frasier

As we launch into the summer months, we’re sharing an episode with Ryan Deiss https://www.ryandeiss.com/. If you’re an entrepreneur or even just an adult, this. Episode. Is. Going. To. Help. You.

Yes, emphasis intended.

How many books have you read, podcasts have you listened to, or conversations have you had about gaining, maintaining, or nailing down the elusive work-life balance? Is this a constant battle for you? If the answer is yes, you’re going to appreciate Ryan’s take on this. At first glance, it may seem like he’s throwing the concept out of the window. But as you listen to Justin Rondeau https://www.linkedin.com/in/jtrondeau/ interviewing him, you’ll see that he’s doing a pretty fantastic job at work-life balance.

“I love reading these books where they say, ‘map out every day, based on the minutes’, like what?? You can do that because you write books about doing that! I’ve had very honest conversations with lots of people, but I don’t know a single person that can really pull that off for an extended period because stuff happens”. Ryan Deiss

Who Is Ryan Deiss?

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s partners. 

Ryan will be popping up more frequently here on the Podcast, so make sure you hit Subscribe or Follow on Apple Podcasts here https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2.

The Myth Of Work-Life Balance

“To be clear, I don’t actually run 40 different companies. We’ve got talented people running stuff, but it is busy. I mean, in this world, if you’re an adult, you generally live two lives. You know, you have a work-life, and you have your personal life. And then we’re all told that we need to have this work-life balance. And I can tell you, I’ve got four kids, and I started really actively thinking about this and studying this when my wife got pregnant with kid number one (so for over a decade), and I’ve never been able to make it work.” Ryan Deiss 

A Better Way

“So what I’ve done is I’ve more adopted a mindset of Prioritize and accept that some balls are going to get dropped. Be okay with that. If you are a valuable human being, there will always be more demand for your time than you have time to give. So I think that’s the first big thing. It really starts with prioritization and the simultaneous acceptance that you can’t get it all done.”. Ryan Deiss.

Listen for why it's not enough to just prioritize, and why you have to understand the season of life you’re in.

“Prioritization is fractal. There’s prioritization at a macro level. So at the highest level, you have faith, family, friends, vocation, health, these kinds of big areas that different people are going to prioritize. Now, I think you’ve got to ask yourself, what’s the season of life that you’re in?” Ryan Deiss

Plus, Why being Intentional is more attainable than being balanced.

“I think that’s the big thing. If you’re intentional about it, and it’s your call, then you don’t have as much guilt.” Ryan Deiss.

And so much more. Head over to our website for full show notes, and Ryan Deiss’s Tips For An Intentional, ‘balanced’ life. https://businesslunchpodcast.com/.

TOP TAKEAWAY

The concept of “Balance” assumes that there’s some aspect of equality, a notion of equilibrium. Go ahead and set all those ideas aside. Forget balance. Instead, accept and adopt prioritization. Then say, based on the season of life that you’re in and what your values are (the things that really, really matter to you), what you’re going to prioritize.

Because at the end of the day, I’m one human being with the same 24 hours as everybody else. And the more in demand you are, the less you’re going to be able to check all those boxes off.” Ryan Deiss

Thank you for listening. You can also find this Podcast on these platforms https://linktr.ee/firecircle..

To dig in further with Roland and Ryan, hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact and Follow Ryan Deiss

On Twitter, https://twitter.com/ryandeiss

Through his website, https://www.ryandeiss.com/.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Acquisitions 101: Position Yourself As An Investor, With Roland Frasier

por Roland Frasier

If you're a regular listener, you've heard about Roland's EPIC program, and you've probably checked it out already at BusinessLunchPodcast.com/EPIC. Now, suppose you haven't heard about it. In that case, it's all about Ethical Profits In Times Of Crisis, and Roland lays out some of his no-money-out-of-pocket Acquisition strategies so that you can grow your business faster than you ever thought possible. 

But to benefit from any of that, there's something you need to do and something you need to get your head around. So listen today for this mindset shift and actionable step.

If you enjoy this episode, please take a minute to hit Follow or Subscribe on Apple Podcasts.

Something You Need To Understand 

Consider this. How can you be the thing that most companies want the most?

"What's the thing that most companies think they want? Money. They want the dollar bills. Right? So the way that we want you to position yourself - so that you will get attention from them is to position yourself as an investor." Roland Frasier.

What if you don't have any money?

No matter.

"You do not have to have cash to be an investor. Okay. The question I'm going to ask you is, are you willing with the companies that you approach to invest your time, your brainpower, your effort to do a deal? If you are, you're an investor." Roland Frasier.

Most Business owners think they want money. But they actually want what money can do for them, right? That might be to hire more employees, to get more equipment. It might be the ability to generate leads and customers by spending it on media. If you can help them with any of these things, then you're genuinely an Investor. If you can't help them with either cash or their needs, then you need to walk away. But if you can…

Here's Something You Need To Do.

Listen for Roland's take on this, and then go and add 'Investor' to every one of your social media profiles. But only if you can do it ethically.

More About EPIC

You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

A Giant Opportunity In Recessionary Times, With Roland Frasier

por Roland Frasier

In today’s episode, we’re sharing a section from the first session of Roland Frasier’s renowned Epic Challenge (You’re Welcome). So if you’re considering doing the Epic Challenge with Roland, or you want to hear what the buzz is about, this episode is perfect for you. 

Roland shares WHY there’s such an enormous opportunity right now in Buying and Selling Businesses, or as he puts it, flipping Businesses. 

Including, 

1. The market conditions causing multiples to be low (great time to buy).

“Most businesses sell for a multiple of either their profit or their revenue. And what happens is that the multiples that are used when you get into a recessionary time (like this) are lower. But historically every single time across every recession in history, (I believe there’s been 18 in the last 100 years in the United States), these multiples, they increase as the recessions pass”. Roland Frasier

2. The wave of Boomers retiring.

“In the USA, 50 million baby boomers, according to the Insurance Retirement Institute, will be retiring over the next ten years. Twelve million of those own businesses. As a matter of fact, 4.5 million businesses in the United States alone, worth over $10 trillion, are going to be transitioning over the next ten years.” Roland Frasier

3. The availability of cash for purchasing businesses.

“Should you decide that you want to get into this fun process of flipping companies (I flip companies like people flip houses, right?) There’s a lot of money that is sitting on the sidelines that’s available to buy companies that fit certain criteria”. Roland Frasier

For full show notes, head over to our website at  https://businesslunchpodcast.com/, and be sure to sign up there for our podcast newsletter while you are there.

What Is EPIC?

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Don't Rent Your Traffic: Own It, With Roland Frasier

por Roland Frasier

Today you get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down a core principle that he stands by in all of his businesses.

Don't build your business on someone else's property.

Don't build your business on someone else's platform.

Top Takeaway: Don't rent your traffic; own it.

"It's better to own, not rent your traffic whenever you can, because if you're renting traffic, you're paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you're renting it, you're always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it's better to just control it right from the start.". Roland Frasier.

How do you do that? 

Listen as Roland explains and breaks down lots of ideas for how to own your traffic sources and where to find them, using the acquisition strategies he teaches in the EPIC program. Head over to our Website for complete show notes, https://businesslunchpodcast.com/

What Is EPIC?

You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

How To Spend $5k and Make A Million, A Case Study With Adam Lyons.

por Roland Frasier

Roland talks today to his “Biggest Fan Boy,” Adam Lyons. You may know him as the Dating coach https://www.askthedatingcoach.com/home, but today we’re talking about something different because Roland has ‘completely changed the way Adam thinks about business.’ 

Today you’ll be inspired by Lyons’ confidence and enthusiasm as he tells a tale that beautifully demonstrates Roland’s acquisitions mindset at work. THEN you’ll hear some great Acquisition tips as Grant Teeple, Senior Partner at Teeple joins the conversation.

“I don’t know what impact this would have on you, but if you could acquire your competitors’ leads off of them and have them say ‘Thankyou’ afterward, just imagine what impact that would have on you.” Lyons.

What Is EPIC?

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen For,

  • The story of how Adam bought his son’s favorite (almost bankrupt) gaming business for $5000 and built it up to be a million-dollar company.

“To put this in perspective, I paid $5,000 (and by that, I mean, I paid $0 because I ended up paying for the business with the money from the stock that was in the store. So no money actually came out of my pocket at all). Now that business has bought me what will be a million-dollar asset within two to three years, and we’re up to $20k a month”. Adam Lyons.

And More

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Connect With Adam Lyons

On LinkedIn https://www.linkedin.com/in/adam-lyons-456055194/

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Publishing Is Not Dead, It’s Just Getting Started, With The Mikkelsen Twins

por Roland Frasier

Roland talks today to the Mikkelsen Twins about their company, PublishingLife.com, and the massive growth they’ve experienced since their launch in 2018. These young entrepreneurs are helping ordinary people quit the 9 to 5 and find freedom with Amazon Digital publishing.

“The best way to make money with Amazon right now in 2021 is not by selling physical products on Amazon. That breaks people’s minds much of the time because they didn’t know there was another way to monetize Amazon; they think it’s just an e-commerce platform. But we do it through the Avenue of self-publishing and more specifically, audiobooks.”

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Contact The Mikkelsen Brothers

Through their Website, https://publishinglife.com/

On YouTube, https://www.youtube.com/channel/UCG-mhrxX8teJvYb-kQ33D0Q

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up at https://businesslunchpodcast.com/ for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Roland’s Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Top Mergers and Acquisitions Trends In 2021, With Roland Frasier

por Roland Frasier

Are you interested in the hottest sectors to find M&A deals in 2021?

In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land.

“For sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.” Roland Frasier

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.

Dig In Further

To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Roland Frasier's Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website,  https://www.rolandfrasier.com/.

The Extra Step That Will Make You More Money, Every Time, With Roland Frasier

por Roland Frasier

Roland Frasier demonstrates how to get Everything out of Everything you do... 

Want to make sure you’re not leaving any money on the table? 

This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, “What else can I do”? What’s the opportunity within the opportunity?”.

Listen today if you’re interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to.

“When you are thinking about anything, you’re leaving a ton of money on the table (I promise you) if you don’t do this...Take your core action (Whatever the core thing is that you’re going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?” Roland Frasier.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 

More On Mindset

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts

The EPIC Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 

Contact & Follow Roland

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Through his Website 

Follow Business Lunch Podcast

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Acquisition and Business Growth Insights, With Paul Lemberg

por Roland Frasier

Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? He’s our guest on the show today.

Who is Paul Lemberg?

Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Roland’s favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here.

“I found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobody’s life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuable”. Paul Lemberg.

Listen For,

  • The real issue in selling a business. 

If you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that you’re on.” Paul Lemberg.

  • The most important thing for most business owners (when selling their business).

So, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, they’re most concerned with whether their business will be taken care of.” Paul Lemberg.

  • Which business(es) should you focus on buying?

Invest in what you know, that’s it. If you understand the underlying business, you can make money as an investor. If you don’t understand the underlying business, you have no idea if that business is going to make money in the future or not.” Paul Lemberg.

  • Why it’s so critical to understand what the seller/owner wants and why they want it.

Plus,

  • Why nothing compares to Paid Traffic when it comes to building a business.

“Paid traffic is the only thing that you can actually scale. It’s the only thing that you can actually maintain control of from now until the end of time”. Lemberg.

Top Takeaway

“Anytime you hear yourself saying, but I’ve got this much invested… money that you’ve put in, time that you’ve put in, heartbreak that you’ve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says it’s time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.” Paul Lemberg

Contact & Follow Paul Lemberg

On his website.

On Twitter, @PaulLemberg

Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.

Contact & Follow Roland

On Facebook 

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Through his Website 

Follow Business Lunch Podcast

On Instagram

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Sign up on our home page for our podcast newsletter. 

Innovation Mindset For Business, Acquisitions, and Exits, With Roland Frasier

por Roland Frasier

In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think.  Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey.

“Optimization is a linear growth pattern, and innovation is exponential.” Roland Frasier

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Why You Need To Think More Creatively

“When you’re in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.” Roland Frasier

Where To Begin,

  1. Be careful how you are speaking to other people and the way you’re talking to yourself.
  2. Identify and define your assumptions.

“What are the assumptions that you have that you’re making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If you’re saying, is this assumption correct? Then you’re thinking beyond the assumption. You’re transcending that assumption.” Roland Frasier.

  1. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing.
  2. Use ‘First Principles Reasoning’. Elon Musk says -‘Boil things down to their fundamental truths and then reason up from there'.

Most of our life we reason by analogy, copying what other people do with only slight variations”. Roland Frasier. 

Listen for Roland’s examples drawn from experience, his mastermind members, and Elon Musk.

More From Roland Frasier

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite.

Contact & Follow Roland

On Facebook 

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Through his Website 

Follow Business Lunch Podcast

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Why Kamal Ravikant Invests In People, Not Spreadsheets.

por Roland Frasier

Kamal Ravikant is one of Roland Frasier’s dearest friends. He refers to him as “probably the best human being he knows.” He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He’s been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley, and spoken to audiences worldwide. 

But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, writing, and so much more…

This is an excellent episode in SO many ways, but you’ll especially like it if you want to know what to do when you don’t ‘know people,’ and you can’t get ‘in’ on insider networks.

“Never try to be the smart one when it comes to Investing. Because you’re not. You’re just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.” Kamal Ravikant

If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

Listen For,

• Kamal’s incredible story.

“As an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.”

• How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people.

• How Kamal’s Assesses Opportunities

Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity.

Kamal Ravikants’ Investing Insights

  • Kamal doesn’t invest in ideas. He invests in people.
  • What he looks for when investing in Startups and Founders
  • Why he always visits companies before investing in them
  • His advice for people who don’t know ‘people’ (and can’t get in on insider networks).
  • Flags and Flaws to look for in Startups 

And There’s More

Don’t skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships.

Find Kamal Ravikant

On Twitter

On his blog.

Follow Roland Frasier

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Through his Website 

An Epic Challenge

Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier.

Follow Business Lunch Podcast

On Twitter

On YouTube

Affiliate Marketing Success, With Ray Sinlao

por Roland Frasier

Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions.

In today’s episode, we’re sharing some highlights of that conversation in a bite-size chunk. You can hear Roland’s full conversation with Ray Sinlao here.

What Is An Affiliate Network? 

An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. 

Listen Episode 258 For,

  • How to get started as an affiliate marketer.
  • The role of writing great copy.
  • The commission rates he looks for and when you can negotiate.
  • The seasonality of Ad Costs and when you sometimes need to kill a campaign.
  • How he pays his team and structures compensation.
  • The importance of reading data and the power of ruthlessly cutting underperforming campaigns.
  • The beautiful video campaign that didn’t convert.

Click to find us on Apple Podcasts and other podcast players. 

Contact & Follow Ray Sinlao

Through his Website

On Facebook 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Buy Someone Else's Business...For Zero Cash Out Of Pocket!

Roland will teach you how he does it, here.

Follow Business Lunch Podcast

On Instagram

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

How To Build Wealth AND Income, With Roland Frasier (Part 2)

por Roland Frasier

Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT. 

Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term.

“A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier.

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

5 Proven Strategies For Building Long-Term Wealth.

1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate.

“Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier

2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive.

“You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier

3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found. 

4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win.

*Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.

5) Trend-Based Investing In Private Companies That Have Momentum.

Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating.

Also, take note of what he conspicuously does not invest in for the long-term and why.

“Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier

The Long And The Short Of It.

To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets. 

And There’s More.

In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This content is going to unlock tons of ideas for you. 

“If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Your ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever.” – Roland Frasier

Owned Media Is Superior.

The other media types are controlled by third parties whose agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your media.

“The best time to grow your media is years ago, and the second-best time is now”. – Roland Frasier

If you want to skip all the effort and hassle of building your own media and avoid relying on third-party media, consider buying it from someone else! Acquire other people’s media (“OPM”).

  • Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers.
  • How about a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers.
  • Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers.
  • Do you wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates.

More From Roland Frasier

To dig in further with Roland, sign up on our home page for our podcast newsletter. If you want to binge another episode right now from Roland, this one is a favorite. But to really get to know Roland, we recommend you take one of his superb courses. Check out the next Epic Challenge!

Contact & Follow Roland

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Through his Website 

Follow Business Lunch Podcast

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Ryan Deiss On Keeping Your Brand Human (As You Scale) Part 2.

por Roland Frasier

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 

In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y.

“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

This episode is for you if you want to make your brand more interesting and likable.

The (Simplified) Character Diamond (For Business Branding).

Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss.

• Ask yourself, what is your North Star? Your brands’ mutant power?  

• Then, what is your ‘Counter Star’? What is the external conflict that provides interest?

Today In Part 2, Listen For,

• Digital Marketer’s Character Diamond.

• The ‘East West’ Quadrants of The Character Diamond:

“These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss. 

(East) What is your non-negotiable? What is that for your brand?

‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss.

Ryan shares examples, including the non-negotiable for Digital Marketer, which is:

‘It must be step by step and proven. No theory.

(West) What is your quirk, your mask, your flaw? You’re not-so-secret sin?

This is what creates a sense of humanity. It makes your brand LIKE-ABLE.

“We like brands when we know that they screw up just like us”. Ryan Deiss.

Get Started Building Your Brand’s Character Diamond:

Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company.

“This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss.

Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters.

Step 3: Take note of the characters. The characters are the important piece.

Thank You For Listening. 

Step 4: Group the characters based on character traits and general themes.

You can also find this podcast on these platforms here

Find Ryan Deiss

On Twitter 

Visit Scalable.co 

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier.

Follow Business Lunch Podcast

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How To Build Wealth AND Income, With Roland Frasier (Part 1)

por Roland Frasier

Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them). 

Are you building your income or building your wealth?

Which receives most of your efforts?

The rare few focus on creating income for the short term and wealth for the long term.

In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week. 

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Episode 255, The Long and The Short Of It

Most people either,

  1. Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term.
  2. Focus on building wealth in the long term, and they don’t think about building income for the short term.

“When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier

Listen Today For,

  • The insidious trap that high-income earners fall into.
  • The scenario that the asset-rich find themselves in all too often.

“I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier

First, Let’s Look At Income.

How To Quickly Add $10,000 To Your Income.

“If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier

  • Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage.
  • Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income.
  • Small Events
  • Tollgate Deals
  • Masterminds

Roland Frasier Shares His

1). Affiliate Marketing Playbook

Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here)

2) Mastermind Strategy

3) Formula For Small Events (How To Get Started).

Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts

Roland’s EPIC Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. It’s been an absolute hit and could help you too. If you’re interested in finding out more about it, click here.

Referenced In This Episode

Pete Vargus, Advance Your Reach 

Contact & Follow Roland

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Through his Website 

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Ryan Deiss On How To Keep Your Brand Human (As You Scale) Part 1.

por Roland Frasier

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 

In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company. 

This episode comes with a disclaimer. 

When is this subject dangerous?

“Branding and character diamonds, in particular, are an essential subject once you’re making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call ‘organizing the file drawers’. Ryan Deiss

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

“The Ultimate Hack, The Ultimate Shortcut.”

“If you think about the brands that are most loved, they don’t need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?” Ryan Deiss

  • How to scale your business if you’re the face of the brand.
  • How do you transition from a personal brand to a corporate brand?

“If you’re not the face of your business, you have to be really, really careful that you don’t become boring and inhuman”. Ryan Deiss

The answer? Transfer the most desirable and interesting character traits of the founder onto the brand.

Plus,

  • Where many brands go sideways.
  • The real reason you’re winning if you’re competing.

The (Simplified) Character Diamond (For Business Branding).

“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.

Step 1. What is your North Star? Your brands’ mutant power?  

Step 2. What is your ‘Counter Star’? What is the external conflict, that provides interest?

“Think about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether you’re willing to admit it or not”. Ryan Deiss

Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops.

Thank You For Listening. 

Find us on these platforms here

More Episode From Ryan Deiss

Four Different Entrepreneur Types

The Million Dollar Napkin

Find Ryan Deiss

On Twitter 

Visit Scalable.co 

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Twitter

On YouTube